On the occasion of its 25th Anniversary. The International Festival El Ojo de Iberoamérica announced the institution of the Hall of Honor of Latin Talent starting in 2022. Therefore, now the festival announces Ramiro Agulla and Carlos Baccetti. One of the most successful Argentine creative duos and creators of the agency. Therefore, they are chosen together with Marcello Serpa. Integrate the space created to highlight the professionals. Throughout their careers have been recognized in El Ojo for their contribution to the industry. Therefore, creativity and Latin culture and have inspired generations of professionals becoming industry legends.

Agulla & Baccetti's career

Ramiro and Carlos have been working top industry data together since Baccetti proposed to Agulla to form a team at Young & Rubicam in the 90s. Therefore, they had met a few years before at the University of El Salvador, where they both studied a Bachelor’s Degree in Advertising. Before getting together. Therefore, becoming a legend, Agulla had worked at J. Walter Thompson and Baccetti at the Ricardo De Luca and Lautrec Nazca Saatchi & Saatchi agencies. In 1994, after a successful time at Verdino Bates decided to found their own agency, Agulla & Baccetti, which years later would be associated with the Lowe & Partners Worldwide Group.

Awards and highlights

The agency was recognized as the My Numbers List Best Agency in Ibero-America in El Ojo 1999. 2001 and 2002 and in 2001 they won the first Gran Ojo de Cine/TV of the Festival with the film ” Bostezos ” for Telecom. Directed by Fabián Bielinsky. They were twice the second best agency in the world according to the Gunn Report of the USA (2006 and 2009) and three times they were among the five best (2007, 2008 and 2010). Their advertisements have a very particular humor and aroused all kinds of emotions. Including the commercial Gueropa! for Renault Clio MTV in 2001. Winner of a golden lion in one of the most difficult categories at that time in Cannes, that of Automobiles.