SEO is essential to marketing any event, gig, or conference to help people find it when they search online. SEO for events is quite specific. But it’s no rocket science to help your events rank high on search engines. Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. 1. Do keyword research before confirming event location Booking the most obvious venues, towns, and cities for your event is tempting. A Simple SEO But before you do, you should do some keyword research.

Use Ahrefs’ Keywords

Explorer to identify event and location keywords that can drive traffic to your event: Enter a seed keyword such as gigs, music, events, or concerts into Keywords Explorer executive data Use the filter to enter locations, e.g., Glasgow, Edinburgh, Perth, Dundee In this example, the search volume and traffic potential are much higher in Glasgow than in Edinburgh even though the city populations are similar. So you can consider Glasgow over Edinburgh as an event location if you have an audience or fan base there. What’s more, I can see gigs that are on in Glasgow today, tomorrow, next week, and so on for keywords like “gigs in glasgow.” That’s why doing a little keyword research is important and why SEO is needed to appear in this event pack.

A Simple SEO pack is a

Special type of Google SERP feature that appears when you perform an event-related query. The event pack is important because it allows event organizers to appear My Numbers List at the top of Google searches for their events. There are various ways to get your event information onto Google: add an event plugin to your website, use a third-party website, mark up the code on your webpage with event schema, or a combination of all three. In addition to listing events on your website, there are many popular, industry-specific event and ticketing solutions, including Eventbrite, Ticketmaster, Live Nation, and so on.