From there, you can add on or layer your customer like segmentation to c level executive list account for their average order value, how many times they’ve ordered from you, number of products ordered, and so on.

For example, you could segment your first-time customers even further by adding a layer of segmentation based on AOV. Perhaps you’d be more interested in reconverting customers with a higher AOV, and so you’d sweeten the incentive to reflect that.

By layering segmentation, you can make your automation workflows more sophisticated and targeted, earning more engagement from your customers.

Best Practices for Creating customer like the Lapsed

Purchase Campaign that Wins Them Back
When it comes to an effective lapsed-purchase  cost of app development in the world campaign, there are a few things to keep in mind:

Decide whether or not to offer an incentive:

Offering an incentive to purchase may not always america email be the best idea for your brand, products, or lapsed-purchaser.