Having a well-defined funnel is essential for a good marketing and sales strategy. After the customer has their first contact with more generic content, called the top of the funnel on your website or blog, and decides to learn more about the subject, they start looking for more information, which is where the middle of the funnel content comes in.
And do you know what type of content to work on at this stage?
Content is a very important pillar within an SEO (Search Engine Optimization) strategy and needs to make the customer go on a kind of journey until they feel ready to press the purchase button.
What is mid-funnel content?
Let’s take it one step at a time. SEO is part of a middle east mobile number list marketing action, which, in turn, is part of inbound marketing strategies .
And when we use SEO together with inbound marketing, we build a kind of path for the user to follow until they become a lead and, consequently, a customer.
Middle-of-funnel content corresponds to the central part of a sales funnel, known as the consideration stage. It comes after the awareness stage ( Top of Funnel ) and before the conversion stage (Bottom of Funnel).
Also called Mofu (middle of the funnel), the middle of the funnel continues the information produced at the top of the funnel. In other words, at this stage, a more in-depth and detailed look at the topic that initially attracted users is offered.
Yes, it comes right after the knowledge stage. Understand better in the image below:
Middle of the Funnel Content: Consideration Stage
To better understand this attracting new customers malaysia numbers phase, it is also necessary to understand users’ levels of awareness.
While at the top of the funnel the user is still not very aware that they have a problem or need, in the middle of the funnel the person has already named this problem or need and now wants to understand the subject better and consider the possibility of solving the problem or meeting a certain need.
This is where top-of-funnel content comes in
At this stage of the funnel, the materials presented on blogs, social media and other platforms gain depth, leading users to have a greater awareness of the situation they are facing.
At this stage, the content is designed to attract users. After all, the intention is for the user to complete the entire journey and reach the conversion stage. You can also tell the user that their problem has a solution and that you know how to solve it through your products and services.
In general, mid-funnel content has the following characteristics:
- Long-tail keywords with less search volume when compared to the top-of-funnel keyword list;
- Content that follows on from what was presented in the awareness phase (top of the funnel);
- Content showcasing the brand’s products and services;
- Clarifies a second round of user doubts;
- Removes objections that could compromise the continuity of the journey;
- Prepares the user to make a decision.
READ MORE: Why is SEO essential for brand building?
In addition to continuing to use the sg number that delivered top-of-funnel content, it is possible to include other rich materials, with the aim of providing more in-depth information and starting to build a relationship.
Therefore, it is worth investing in content such as:
- E-books
- Personalized email marketing
- Closed Lives
These contents have in common the completion of a form, where it is possible to obtain some basic data from the user, such as name, telephone number and email and, from there, initiate a more targeted contact, aiming at better qualification of the lead, monitoring the purchase intention, continuity of the journey and conversion.
It is important to remember that users do not always go through the entire journey. They may skip the awareness phase and go straight to consideration. Regardless of how the person got to the middle of the funnel, this is the time to transform them into an opportunity and, consequently, into a customer, through strategic content.
