there’s no doubt that video is becoming an increasingly important part of the mix. In recent years, the demand for video content has increased significantly; in fact, Cisco projects that by 2022, video will account for 82% of all consumer internet traffic. This is due in part to the growing use of video streaming services, such as YouTube and Netflix.

However, the rise in video’s popularity is largely due to the fact that video is an extremely effective way to communicate a message. Not only is it more engaging than text or images, but it’s also easier to digest and share. As a result, video has become an essential tool for marketing and SEO, leading more and more businesses to invest in video telegram data content to reach a wider audience. A recent study by Wyzowl states that 86% of businesses use video as a marketing tool. Therefore, the demand for video content is only set to continue to grow in the coming years.

The importance of video in content marketing strategy

Increase engagement

There are several reasons why video is such an thailand lists important part of your content marketing strategy. For starters, it’s a great way to increase engagement with your audience. According to Hubspot , including a video on a landing page can increase conversion rates by 86%.

When it comes to social media, research has shown to create a channel through a computer that video content is 60% more likely to be shared on social media than any other type of content, and there are good reasons for this. Videos are highly engaging and can convey a lot of information in a short amount of time. They’re also easy to share, making them ideal for social media. Additionally, videos are interactive, making them more engaging than other types of content, such as text or images. Because of this, videos can be an effective way to increase audience engagement.(Image source: freepik.com )_

Higher rank in search engines

But beyond engagement, video is increasingly important for SEO. Google has stated that it now ranks websites with videos higher in its search results. In general, videos rank higher in search engine results than other types of content. This is because videos are more engaging and visually appealing than text-based content. As a result, viewers are more likely to click and watch a video than read an article or blog post.