It is true that email marketing is one of the most used by companies because it is direct. However, it is also one of the channels with the highest risk of ending up in the spam section . Those emails that no one wants to open because an alert is generated.
The important thing is that, in addition to a well-structured strategy, you know how to identify spam words and learn how to avoid them. In this way, you will be able to have more effectiveness in your email marketing campaigns and this will be reflected in the final results.
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Find out all about spam words
You should know that Spam Words, or forbidden words in Spanish, are those terms that email servers automatically identify as spam. These are usually detected in the subject of the email. However, other systems use email servers such as Gmail or Hotmail to detect them in the body of the message.
But as of yet, there is no fixed algorithm that causes certain emails to automatically go to the spam folder. There is, however, a general rule regarding which expressions or words should be removed from the subject line. However, this will depend on the email platform you use.
In the case of Gmail, it is considered one of the most reliable in this field. This is because it has a sophisticated processing capacity to label emails as spam. Therefore, you should be careful with the words you use.
Don’t want to end up in the spam folder? Then it’s essential that you get the recipient to open your emails and click on them. If it’s your first communication with the recipient, you have to be much more careful with the words you put in both the oman whatsapp number data subject and the body of the email.
Alerts that allow algorithms to detect spam words
Before knowing which words or phrases you have to stop 5 ways to increase the ctr of a newsletter using to avoid being classified as Spam Words, you have to see some signals that the algorithms detect, this will help you activate the anti-spam filter:
- Excessive use of capital letters or characters.
- Exclamation marks (!) and question marks (?), particularly if you put several in a row.
- Eye-catching fonts or typefaces in different sizes.
- Expressions with a certain hyperbolic sense, that is, that are very exaggerated.
Keys to avoid spam words
Now that you know a little more about spam words, it’s time to delve korea businesses directory into how you can avoid them in your email marketing strategy . There are some keys that will allow you to identify those terms that can send you to the spam folder:
1.- Excessive personalization in words
One of the advantages of working with email marketing is that you can personalize your messages. But when it comes to avoiding forbidden words, you have to avoid excessive personalization, as this can harm you, to the point of being classified as spam.
Building a bond with the user is one thing, but treating them with too much confidence is another, which is not always pleasant for the recipient. Closeness is essential nowadays, but it should not seem abusive. Therefore, you should avoid words like “Dear friend”, “For you”, “Congratulations, friend” , among others.
2.- Do not induce direct purchase
It is logical that if your email is promotional, you will look for a way to call for the purchase action. However, you can do it in a more persuasive way to avoid falling into the typical Spam Words. You should avoid words like “Buy now”, “Click here to buy”, “Click the link to buy” .
The key is to gain the user’s trust and interest, without overwhelming them with the direct purchase message. You can invite them to learn about the products or services you offer; if you do this carefully, you are likely to make a sale.
3.- Generation of a very evident sense of urgency
There are different ways to encourage a What They Are user to make a purchase, one of them being a sense of urgency. But this technique must be done delicately, otherwise you will harm the relationship with the consumer. The recipient does not like to feel pressured, so give them time to make their decision.
Keep in mind that if you try to rush things, you may cause inconvenience and lose credibility, and some people may even unsubscribe. So if you want to avoid this, don’t use phrases like “Buy it today”, “Do it now”, “For a limited time”, “Urgent” , “Don’t waste any more time” .
4.- Terms that reflect discounts or free services
Some people may think that it is a great strategy to use the word free or discount in the subject line or body of the email. But this is one of the worst mistakes, as it will send you straight to spam. This is because scammers try to trap consumers with these terms.
That’s why, many times when users receive emails saying something like ” Free access”, “Special discount”, “Discover it for free”, they don’t hesitate for a second to delete the email or send it to the spam folder. Or simply the anti-spam filter will do its job.