What is mobile marketing?

What is mobile marketing. Mobile marketing or mobile marketing consists of a set of techniques and formats. Promote products and services. Using mobile devices as a communication tool. Its great differentiation is that it manages to open. A personal channel between the advertiser and its public. Since it offers great possibilities for customization. In recent years, the popularization of smartphones has. Changed the way we access information and, with it, our consumption habits. Thanks to this, a new way of understanding marketing has emerged. To the point that many authors consider that mobile advertising represents a paradigm shift and not just an update.

What is mobile marketing?

Just a few years ago, mobile marketing Australia Business Fax List was seen as a complement to other digital marketing strategies designed for desktop computers. But today, this trend has been reversed and mobile is king. To better understand its importance, just take a look at these data on the importance of mobile advertising in 2016 , according to iab spain: 94% of the spanish internet user population between the ages of 16 and 65 have a mobile phone, and of these, 97% are smartphones. This represents a market of 21.5 million people. The average daily connection time is 2 hours and 34 minutes for smartphones and 1 hour and 19 minutes for tablets.

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The main tools of mobile marketing

On average, mobile users download 2 applications per My Numbers List month, have 17.8 installed and regularly use 9.1. One in three mobile users frequently uses it as a “Second screen” in combination with television. 9 out of 10 smartphone users have used it at some point in the purchase process (especially those between 16 and 45 years old). 4 out of 10 have used m-commerce. The main barriers to buying from mobile phones are preferring a larger screen (61%) or lack of trust (33%). The main tools of mobile marketing we are going to take a look at the main mobile advertising tools and some recommendations to integrate them into your strategy.

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