One of the biggest challenges for many companies is implementing what is known as Integrated Marketing Communications (IMC) . This concept has gained momentum with the versatility of channels that consumers now use to research products and services before making a purchase.

With the aim of being present in all – or almost all – locations, brands needed to gain versatility and vary their approaches in different campaigns and media, but without losing their tone of voice and essence.

Defining Integrated Marketing Communications and putting it into practice correctly can define part of a company’s success in terms of relationships and sales.

What is Integrated Marketing Communications?

A CIM concerns the europe cell phone number list of a company’s tone of voice in all internal and external actions and with all people who directly or indirectly interact with the company.

Building a CIM is a process that can be difficult at first, but it is worth the investment. After all, establishing a language to communicate with consumers, employees and stakeholders allows the company to embrace a defined identity, creating a stronger connection with those who receive its communication.

Why is Integrated Marketing Communications so important?

Imagine what it would be like if a young promote incentives for the acquisition of loyal adopted a more laid-back tone on TikTok and a more formal tone when responding to followers’ comments on Instagram. It would be inconsistent, wouldn’t it?

This lack of care can lead to friction with consumers who will not know exactly who they are talking to or buying from. People are increasingly studying brands to understand their values ​​and attitudes before making any purchasing decisions. And a slip-up in the way you communicate can lead to the loss of customers.

In an Integrated Marketing Communications strategy. The company needs to develop the ability to convey its message in the same tone of voice across. Any campaign or communication channel. The public needs to be sure that the brand has the same stance on. Facebook and in customer service, for example.

The 4Cs of Integrated Marketing Communications

There are some pillars that sg number need to follow to better implement Integrated Marketing Communications. They are:

Consistency

Regardless of the target audience, it is necessary to have consistency. In the tone of voice of the message and in the content presented. This care helps the brand to maintain its trust and connection with the consumer. Even if the brand has different types of audience, there must be a standardized way of communicating.