So, the roastery want next step is:
After I have built this product, this service, in my head, at least, then comes the opt-in.
I would build a landing page with a big button and I would make an offer that is so good that people can’t say no.
(Reading tip: How to create a landing page and generate 5000+ leads )
All you have to do is give me your email and what you will get:
If you tell roastery want them:
“Five tips for better coffee” or something like that,
that won’t get fax lists them out of their reserve.
You won’t win any prizes for that.
No one will bother to enter their email address.
Or no idea
“10 great coffees you didn’t know existed.”
This is nice for consumer magazines or something like that or for German department stores.
You can then do a little report about great coffee from India or something like that.
But a roastery already knows about coffee.
They know how coffee works.
They are very good at their business, so they know everything about coffee.
For this reason,
But how can I lure roastery want them?
The area they are not yet very good at is marketing and making money.
Where I then say, for example, industry reports on how you can increase your ROI , how you can get customers online and how you can be found better locally and have more authority in your city.
I would put together a kind of report, including industry figures.
Of course I would do a lot of research.
Many freebies, lead magnet offers are very lazy, they don’t make the effort.
They cobble it together quickly and hope it works.
Here at these roasteries, yes, that doesn’t work.
They already have how to reply to a client’s email: tips and examples an idea.
You can’t fool them.
That’s what I always say anyway:
Never try to rip be numbers off your readers.
The reader is always smarter than you think.
Therefore, always be honest , transparent and put in a lot of effort.
Then I would put the whole thing together.
They would download this report.
What then?
Then they would think:
Wow, yes, everything Walter is saying makes sense.
