This traffic will most likely be qualifi, as they are interest in what the company has to offer, and can be transform into a group of new customers . Every new article publish is a new opportunity to rank on Google for keywords relevant to waiting for a downturn  your business. Imagine being involv in the production of various types of agricultural machinery and being in the top positions for keywords such as “vegetable cutting machine” or “vegetable harvesting machine”.

Don’t invest in your company blog

You will have a lot of visibility and will be Sweden Phone Number Data able to increase sales only when things are going badly Sometimes you may think that having a company blog is superfluous , especially when business is going well . There is no ne to expand the customer portfolio, so why invest? Nothing could be more wrong. It is precisely when things seem to be going well that you ne to sponsor your business and implement all the precautions to be visible on the web and on social mia . Authority in the digital world is not acquir overnight, but takes time .

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Invest will mean finding yourself

 Without resources at the time Vietnam Phone Number List of greatest need. It is therefore good to prepare the ground in advance, so as to never have to find ourselves in difficulty because some customers have left us and in the rush to look for new ones. The importance of updating the company blog Having a company blog, however, is not enough, you need to take care of it and update it frequently if you want to get results . This is primarily because Google, when dealing with the indexing and ranking of content, evaluates the so-called ” freshness factor “, i.e. the date of publication or last update. As a general rule, newer content should contain more up-to-date information and therefore be rewarded by the search engine. For this reason, a company cannot rely only on articles published years ago,