It is very important that you be reflected enjoy the topic, the industry and, above all, the people who work in this industry.

Because if you don’t have enthusiasm, if you don’t enjoy this topic, then your joy will quickly fade away.

Then you will do a bad job.

So don’t just go where the money is, go where the money is and what you are passionate about.

These two things are important.

Both must be present.

Which industry am I be reflected enthusiastic about?

Like taxes or all that legal stuff or something.

I know a little about it, but I have no enthusiasm for it.

What I am enthusiastic about is coffee .

I love coffee and all the details that go with it.

Not just drinking coffee, I’m interested in the beans, where they come from, how they were roasted, what the process was like, what the supply chain is like.

What the c level executive list conditions are like where the coffee is grown and so on.

So, I’m interested in everything that goes with it.

I just find the industry super exciting.

Because I think it’s also a great drink that has made people happy for thousands of years.

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#2 “players with money”!
The second step, once you’ve decided on an industry, is to not target the entire industry and just write about coffee.

That would be way too wide.

You have no chance to stand out in any way.

Instead, you only take a small piece.

You take this little piece out of the industry.

And these have to be “players with money” .

That is very be reflected important yes

That you target people within this industry who have money and who spend money.

Because otherwise you’re writing for people or building a business around people who don’t want to spend any money.

So, who is this small, very influencers: how do they help your business? specific target group in the coffee industry and are they players with money?

For example, I would n’t take the normal consumers who just drink coffee .

Yes, these are be numbers people who go to Aldi, buy their coffee for €6 and are happy.

Or even buy instant coffee.

Well, I wouldn’t even target them.

I wouldn’t even try to make money with them.

But the players with money that I would target are very small, specific target groups.