How to prepare to face the new year Bubble News Digital marketing trend 2024: how to prepare to face the new year b2b-marketing-digital-trend At The Bubble Company we are convinced that starting well is the first step to achieving excellent results. And what better occasion than the start of a new year? Digital marketing is now a key element of the strategy of many companies but as it is constantly evolving it is essential to always be up to date so as not to have customers stolen by your competitors. In this article we will see what the main trends related to digital marketing are for 2024, through the opinions of marketers of B2B companies.
Companies invest
According to the B2Bbenchmark report 2023 , published UK WhatsApp Number Data by LinkedIn, business leaders have clear ideas for 2024: 36% will invest in the generation of new leads 30% on building a brand and spreading it 20% on the increase in demand 15% in devising tailor-made strategies to attract new key people (Account Based Marketing) Digital marketing trend: the role of artificial intelligence If 2023 was the year in which the general public became acquainted with artificial intelligence , largely thanks to Chat GPT , 2024 could be the year of its consecration. According to the LinkedIn report, 81% of B2B marketers will increasingly use these technologies.
What will the consequences
More opportunities to climb Greater efficiency and Italy WhatsApp Number List creativity More content and more competition. So a search for quality. Marketing trend 2024: values and culture as an objective of B2B leaders say that diversity , equity and inclusion alues are important to a company, contributing to more inform decision-making and advertising campaigns that reach more audiences. vast. The marketing activities, in addition to being aim at reaching new potential customers, will also have the aim of positioning the companies from a value point of view by dealing with the diffusion and promotion of these values internally and externally. Marketing ent vehicle for intercepting the B2B target as well. But which are the ones most by experts LinkedIn is the platform most appreciated by marketers, who by 2024 set themselves the goal of making this social network.
