He managed to get a Adweek Copywriting testimonial from the Vice President of the United States.
What was the secret of his success?
Sugarman:
“I would have to look really hard to find someone who made more mistakes and suffered more defeats in their early days than I did.”
Over the years, this mass of mistakes became valuable knowledge – which led Sugarman to turn it into the most expensive seminar in the advertising industry in the 1970s.
Each participant paid $2000!
A lot of money in the 70s.
What can you learn Adweek Copywriting from him?
Your headline , your graphics, your design… They all have just one task:
Getting the reader to read the first sentence.
As Sugarman put it:
“If the reader is not convinced to read the first sentence, he will not read the rest.”
Therefore, the first sentence must fulfill two things:
It has to be short and it has to be simple.
When this happens, it’s as if your reader is sucked into the text and before they know it, they’ve already read the first third.
Look at it this way:
Once the customer has whatsapp number list read the first sentence, the reading hurdle is overcome and each subsequent sentence is easier to read than the previous one.
If you want to improve your writing style and convince the right customers of your product with your texts, I recommend his book:
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters *
The Copywriter’s Handbook – Joseph Sugarman
Sugarman worked with Adweek Copywriting the CIA – in Germany
Unlike Gary Halbert, Joseph Sugarman sold “real” products and not just info products.
Sugarman marketed and promote incentives for the acquisition of loyal sold BluBlocker – sunglasses that protect against blue light. He bought BluBlocker when it went bankrupt and turned it into an internationally known company. The glasses even made it into the cult film “The Hangover”.
He also successfully sold chess computers, calculators and LCD wristwatches.
Guess how his career in betting email list copywriting began: He sold Austrian ski lifts.
PS
There is a reason for this penchant for gadgets and electrical devices: he studied electrical engineering, was hired by the US Army and stationed in Germany – there he worked in the secret service department in cooperation with the CIA.
