Should You Target Zero-Volume Keywords

If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to do this, or is it just another overhyped SEO trend? In this post, we’ll discuss four perceived benefits of targeting low-volume keywords and why they’re not always so black and white. “They probably get some searches” It’s no secret that search volumes in keyword research tools aren’t perfect.

For example the keyword

“Hreflang tag seo” gets an estimated 10 monthly searches in the U.S., according to Ahrefs’ Keywords Explorer. Based on this data, we can see 2X more searches for this company data keyword during the period than what Ahrefs or Semrush estimated. This seems to back up the idea that zero-volume keywords probably get some searches and are worth targeting. Is it really this simple? Not quite. Most zero-volume keywords get some searches. But expecting tons of traffic from one is a bit like expecting rain when the forecast says sunny skies. It can happen, but it probably won’t. That said, I think most advocates of zero-volume keywords are aware of this fact. They simply don’t care, as they don’t need a 100% hit rate.

They just Should You

Percentage of those they target to outperform estimates. In theory, that makes sense. But how decent is the hit rate likely to be? To help find out, I ran a (very) small experiment.  The My Numbers List result? Most of the keywords drove the same or fewer impressions than their estimated search volumes in Ahrefs. Even worse, less than 1% of them drove more than 100 impressions. That’s a super interesting number because it’s pretty much dead-on the average monthly search volumes of these keywords.

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