It is not only about knowing how the business was born and how it has developed over the years, but also about showing through history the products or services you offer. This includes the benefits that these can provide to people or companies that decide to invest.
For this reason, it is essential that you have a well-planned storytelling strategy for startups. This way, you will be able to achieve your goals and reach the investors you want to work with.
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Benefits of storytelling for startups
Today, there are several storytelling techniques for startups that offer various advantages to those who invest in them. These incentives should push you to tell your story to captivate new investors.
The main benefits are listed below:
- By telling a good story you have the chance to connect with the startup’s potential client. So design stories that are as real as possible so that the user believes what they are seeing.
- Storytelling is ideal for humanizing the brand, as it breaks down the barrier that exists between the company and the customer. In this way, your brand will be closer to users and identification with it will be more feasible.
- Stories awaken your customers’ emotions, which in turn helps reinforce your brand image and the values that represent your company.
- You don’t need a big investment to implement this strategy. You can simply capture the story in a text with images or in a video.
- You will have the greatest ally of the asia mobile number list moment, that is, social networks. Through them you can spread your story, either with illustrations or audiovisual formats. The key to capturing the attention of investors is to create valuable content .
Learn to create storytelling for startups
Learning how to create your storytelling for 6 hospitality email templates to delight your customers startups will help you in future campaigns. To do this, you need to follow a series of basic steps that will help you meet your goals:
1.- Start telling your story
In startups, as with other types of companies in your sector, it takes time before you start to see results in your metrics. But one way to speed up the process is by showing investors what’s behind the project . You can start to captivate them in hong kong lists personal interviews and go beyond the data.
This is where the popular strategy of telling your story as a company comes in. It is advisable not to start by selling the product. Investors will find it more attractive to know about the beginnings of the project, how it can benefit consumers. Detail each aspect without seeming like you are exaggerating.
Making yourself known as a company and presenting the plan you want to sell through a story is a key point to achieve agreements with interested parties. Be as human and natural as possible: your story has to be able to reflect these aspects.
2.- Tell the good and the bad
If there is one thing that is certain, it is that every story has something good and something bad. Not everything is black or white. This means that every story has several nuances. And what better way to present it than by presenting the problem and the possible solution.
There are many people and companies that have resorted to telling their story by telling what is not so positive and then surprising with a story dedicated to solving the problem that has arisen. You are not only selling the products or services you have, but also the image of your brand.
3.- Use a good headline and narrate concisely
How many times have you made the decision to continue reading something just by looking at the title? On more than one occasion, surely. This is because that little line is the cover letter for what is going to be told next. Therefore, it is necessary that you manage to convince the investor from the title.
Ideally, you should be able to reflect through the title what the company does and why it is a good option to invest in it. Keep in mind that you have less than a minute to persuade readers interested in your business.
You also need to keep your story concise, as long stories can become a never-ending tale. The goal is to engage people, not bore them with a never-ending tale. So get straight to the point and provide just the information you need for your presentation.
4.- Work with the 10/20/30 rule
This principle was created a few years ago by entrepreneurship guru Guy Kawasaki. According to him, PowerPoint presentations should have 10 slides, last 20 minutes and be written in a 30-point font.
This doesn’t mean that you should tell your story using only this type of document, as there are more advanced formats available today. You can use some of these techniques in your audiovisual materials, for example, telling your story in 20 minutes or less.
You can also work with videos with images and texts in which you show the problem, solution and business model. Similarly, add the benefits offered by your products and services. You have to win over investors with your story.
5.- Show the data and figures
It is essential to take care of the content you publish and not make the mistake of overwhelming the viewer with too much information. However, when you address investors, it is essential that you show them data and figures. This will help them see an investment opportunity in your business.
This way, you can strike a balance between the emotional story and the more relevant financial aspects. The best way to do this is to include in your presentation the metrics that reflect the revenue line, as well as information on how the project has been financed.
Why is it important to show numbers? This way, investors will be clear about how you will collect revenue . But most importantly, this will allow them to know how they can invest their money and recover their investment.
6.- Avoid technical terms
Keep in mind that investors are not necessarily experts in the language of your sector. Therefore, it is best to avoid using highly technical vocabulary when creating your startup storytelling. Your goal is to captivate those interested in making an investment, so use terms that are easy for everyone to understand.
By using highly complex words, you can cause confusion in the transmission of the message, thus making it difficult to understand the proposal. The investor may also think that these words are used to create higher expectations.
7.- Anticipate objections
When you tell your story, you’re likely to encounter some objections from potential investors. So you need to be prepared to address these concerns long before they arise during your story.
Achieving this goal is easier than you think: you just need to carefully analyze the weak points that your project may have. The next step is to mention them and explain how they can be solved. Avoid hiding them at all costs because it can be harmful.
It is also essential that you include a good analysis of the competition in your presentation. This will demonstrate to investors your transparency and knowledge of your competitors in the market. This type of study is key to attracting those who are interested in investing in your company.
8.- Transmits security
It’s not just what you say, but how you say it, as this is what will allow the message to get across in the right way. So don’t limit yourself to just a presentation and use non-verbal language as well . Work on your tone of voice and gestures to convey confidence through them.
But it is also important that you show sincerity and humility to generate a more empathetic environment. This will be especially relevant when you answer any questions from investors. Remember that the goal is to captivate the audience that wants to invest in your business.