Has your company been using social media as a social selling tool ? If not, it’s time to start!

Platforms such as Facebook, Instagram, Linkedin, Tik Tok, among others, are not lacking in the marketing strategies of many brands, since a large part of their customers are present there. And knowing how to use them as relationship channels can increase sales.

This is because the content published on these channels is important for strengthening contact between the brand and its users, leading to more conscious and, why not, recurring purchasing decisions.

What is social selling?

Social selling is the use of social media to boost a brand’s sales.

We know that social media is not used as a telegram number list channel, but as a relationship channel. And that’s where the sales process comes in. By building good communication, followers get to know the brand’s products and services better, as well as its values, until they feel ready to make a purchase.

Here on the blog, we have already talked a lot about the importance of good content and how to align it with consumer awareness levels . And it is this well-done work on social media that can increase conversion rates.

In other words, as the brand uses strategic content to build a relationship with its followers, it begins to prepare them for a high-value conversion. This happens because the customer has had time to get to know the company and understand that it is the best option among its competitors.

READ MORE: Tips for increasing engagement on social media

How to do social selling?

As with other marketing actions, social customer retention rate: formula for calculating this indicator requires study, planning and constant monitoring.

In the case of social media for social selling purposes, it is important to have extensive knowledge of consumer awareness levels, content marketing and the sales funnel . After all, the intention of this strategy is to educate the follower through relevant content and make them go through a journey that ends with a purchase.

Good social selling requires the following steps:

• • • • • • • • • Defining the audience the brand wants to reach and studying it in depth;
                • Identification of the social networks that this audience uses most;
                • Creating a content schedule that creates a connection between brand and audience;
                • Focus on engagement metrics, not vanity metrics ;
                • Relationship with the public, responding to comments and encouraging interaction;
                • Identification of content with the best performance to improve posts;
                • Automated tools for monitoring social listening and improving communication with the public;
                • Measurement of results for performance analysis, creation of new actions and adjustments.

Most companies have social media

They don’t always know how to use it properly. Social selling can be a very interesting way to create unique content, attract followers’ attention and convert them into good customers.

READ ALSO: What is the ideal content to post on each social media?

Therefore, if you are looking for a sg number  marketing agency that can help you build good social selling actions, come and consult with Leelah so that we can identify your objectives and build a project to offer the best results.

We have teams specialized in different digital marketing strategies and success stories that show some of the results we have obtained.

I hope you enjoyed our article. Feel free to leave your questions and suggestions in the comments and share our content on your social networks, ok?