With a lapsed-purchase campaign, sending amount of messages just one fax lists message isn’t always going to be enough to bring them back to purchase. Most lapsed-purchase campaigns are a series of 2-4 messages.

If you’re offering an incentive, you can increase the value of the incentive with each message, which will help you determine whether your customer has lapsed for pricing or other reasons.

Discount messages are far from the only kind of messages you can send in a lapsed-purchase campaign:

Feedback requests: Find  amount of messages out why

they’re lapsing—especially for first-time customers.
What’s new: Tempt your customers back with new products that might interest them.
UGC/Social proof: Remind your customers that others have had a great experience with you.
Replenishment reminders: For quick-moving consumables, anticipate your customers’ needs by reminding them to reorder before they run out.
Using a bit of variety of messages and finding out how to find pr channels if you run an sme: semrush solutions  what best performs for your online store will help you fine tune these lapsed-purchase campaigns as you go.

When running your ecommerce store

data is your best friend—as long as you know what to do with it. By running a simple analysis and using that data to segment your lapsed-purchase campaigns, you can america email decide how to better personalize those campaigns so they’ll be more effective.