According to this analysis, ensuring Promote incentives for  excellence in employee experience makes it easier for the employee to offer an excellent customer experience.

In times of crisis, your employees value the support you can give them more than ever. Providing help and maintaining their well-being is essential to keep them in a good working attitude and not get discourag by difficult circumstances.

Review your sales team’s compensation model and, if necessary, adjust it to reward customer retention. Also focus your company’s endomarketing efforts and internal channels toward this goal.

 Allocate budget to customer retention

This does not mean that the organization should not seek new customers, nor motivate salespeople to acquire them. It is recommend to carry out this review, since in some cases, companies motivate salespeople to acquire more and more new customers and not so much to retain current customers.

The Senior Management dataset Perspectives in Mexico study identifi that building close relationships with customers through customer retention strategies, such as loyalty and customer service programs, represents the most relevant action (89%) for the growth of organizations.

You can rely on information from your sales and support software to obtain your customers’ transaction history, statistical information from different channels, and tools such as market research.

If your customer retention strategy includes rewards,

make sure you invest in benefits that are truly relevant to the customer. The best way to ensure this is to know their interests, nes, preferences graham stuart and motivations . Consider offering them through your own resources or alliances, without generating loss or excessively increasing the customer’s cost.

It is recommend that the benefits be sustainable over time and that they are relat to the brand or complement it in some way to improve the customer experience and promote brand positioning.

4. Know your current and lost customers
Knowing the motivations of your b2c lead current customers makes it possible to design positive and memorable experiences. On the other hand, understanding the reason why you lost a customer helps you identify their preferences and motivations, thus strengthening your customer retention strategy.