Clear communication and concrete agreements form the basis of a successful collaboration. Check whether:

Periodic evaluations take place in which strategy and results are discussed.

If not? Then it’s time to re-establish expectations. No direction = no effective collaboration.

2. Do you understand the results presented?

Reports full of KPIs and graphs are nice, but if you don’t understand telegram number database what they mean, they defeat the purpose. Your marketing agency should not only make results transparent, but also translate them into concrete insights and actions for you and your team. Ask yourself:

Is proactive advice given based on this data?

A good agency makes data accessible and helps you get started with it. No woolly jargon, but clear direction.

3. Does your agency have the right expertise in-house?
The marketing world is changing rapidly. Does your agency have the right people or partnerships to keep up? Check:
Is the agency up to date with the latest laws and regulations in the field of online marketing, such as GDPR, cookieless tracking and advertising regulations?

An agency that does not invest in up-to-date knowledge will slow you down rather than help you in the long run. Especially with the constant changes in legislation and regulations, it is essential that your agency is actively involved in this and helps you to remain compliant .

4. Are you, as a customer, really central?

If conversations are consistently one-way, or you feel like your business donald marcotte director of sales for the americas and global alliances  isn’t really being understood, that’s a big warning sign.

5. Is the collaboration running smoothly?
Project management and communication are at least as important as czechia businesses directory the marketing itself. Is the consultation pleasant and effective? Think about:

Does the collaboration feel like a partnership or like ‘you ask, we deliver’?

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If it feels like you are constantly chasing things down, it is a sign that something needs to change.

6. Is there room for innovation and experimentation?
Marketing is not a checklist, but a dynamic process. Does your agency regularly propose innovative ideas, or do they always do the same thing? Ask yourself:

An agency that doesn’t innovate is lagging behind. And if they are lagging behind, so are you.

If you were unable to tick any of the above points, it may be time to have an independent marketing check performed. Schedule a no-obligation online session with one of our digital specialists and they will provide you with more information about the independent fresh look!