Do you know how to effectively manage paid traffic for e-commerce and increase the number of visits and sales? Using ads on different platforms can help your brand and products reach further and reach an audience with conversion potential.

If in the physical world, stores with the most well-known brands or those with the most eye-catching displays attract a greater number of customers, in the virtual world the secret to sparking people’s interest is to take great care in displaying the brand and products to those browsing the internet.

There are many strategies to improve sales performance, but in this article we will talk about how to effectively manage traffic for e-commerce and convert visitors into customers.

What is paid traffic?

Paid traffic consists of promoting a brand and its whatsapp number list and services through online ads. This content is displayed on Google’s results page, on social media, and on websites accessed by the target audience of the e-commerce site.

Ads can be developed in different formats – image, video and text – it all depends on the objective of the campaign, the type of audience and the platform used. All advertising is subject to payment, whether to Google or to the social media platform.

Unlike organic traffic (SEO), this strategy allows you to not only attract traffic through keywords, but also segment the audience that will access the content you create. That’s why good paid traffic management for e-commerce requires knowledge, since the traffic manager and his team need to master the tool to configure the ads.

Benefits of paid traffic for e-commerce

In general, investing in increase in sales and profits traffic makes e-commerce:

• Attract visitors to the store more quickly;
• Win over a qualified audience;
• Reach a larger number of people;
• Increase your brand recognition;
• Accelerate sales and product turnover.

READ MORE: Search, display and video network: which type of ad should you use? 

4 paid traffic strategies for your e-commerce

In addition to defining the ad formats, you sg number  to identify the channels. Where the content will be displaye. Here are four different ways to work with paid traffic:

PPC

Very common in text ads on Google Ads, in this advertising strategy the company. Pays each time its ad is click. Base on the value of the keyword and the competition, an investment value is defined.