For the first page of the quiz, we added a pages and test snippet phone number library flagging that the visitor started the quiz:

After completing our quiz on the live pages, we waited 15 mins for the data to populate into Zaius, then created a new report with Event Type and Event Action added to the columns to see our quiz start, answer, and complete events. Then we added additional columns for Quiz Question and Quiz Answer to see what responses we received.

Our quiz/answer events with additional columns for Quiz Question and Quiz Answer to reveal what data we received

Create filters to use in pages and test segmentation

We created new filters for the three quiz event types: start, answer, and complete.

We then used these filters to create segments of people improve your seo with a silo structure based on their quiz completion status, their drink type, and drink flavor preferences.

With the quiz data available in our account

there are numerous actions we can take:

Follow up with our known customers to either thank them for completing our quiz or encourage them to complete it (if they abandoned it before finishing). We could america email even send discount offers for the type of beverage we recommended them at the end of the quiz.