Beginnings are never easy will encounter dozens of unforeseen events, obstacles and difficult phases. It is an unpredictable process in which failure is always lurking. The Lean Startup method was born precisely with the idea of ​​reducing these possibilities of failure . There is nothing better for this than reducing as much as possible all the elements that lead to uncertainty.

We are going to give you a fact

That may seem overwhelming. According to the chile email list 3 million contact leads Spain Startup Entrepreneurship Map, produced by South Summit, 90% of startups fail . Ignoring the aspects related to this uncertainty when preparing the business plan is one of the main causes of this result. Lean Startup is fighting against this.

What we are working on at SeQura with the big brands is to help them make their physical offering visible and change it, and we do this by creating a new relationship with consumers, which is largely done through payment methods.

What is the Lean Startup method?

The Lean Startup method seeks to turn the project payment flexibility is increasingly important we have structured into a company. But, unlike the traditional model, it is about focusing on what the client needs and counting on their interaction. The goal is for the company to change based on the real needs of the market . That is, not focusing on the entrepreneur’s vision, but on what the consumer is looking for.

Traditionally, when creating a company, everything alb directory starts with the business idea. After that, it is time to develop a business plan with the business objectives, strategies, necessary investment and actions to get it up and running. Afterwards, the investment is sought and the idea is put into action based on the strategies we have defined previously.