Marketing creating content

We will be happy to help you! digital marketing: create winning content for your business Bubble Web Marketing Digital Strategy B2B digital marketing: create winning content for your business digital-marketing-b2b In the past we have already talked about content marketing and the importance of creating content even for a B2B company. But if in past years it was an increasingly evident trend, in 2023 it has become a fundamental element. company isn’t always easy.  the right target to address and understanding which type of communication is most appropriate is essential before starting a content marketing activity on any platform. Once these elements have been defined, we can begin to think about the editorial plan , that is, a calendar that schedules the contents that will be released day by day, week by week.

According to the report, the B2B purchasing

Why invest in B 2B digital marketing ? According  to the USA WhatsApp Number Data survey carried out by market research company FocusVision, B2B buyers (purchasers, product managers, business developers) read at least 13 pieces of online content before making a purchasing decision.  process takes an average of two to six weeks and involves 3-4 internal decision makers. The main source of content is the supplier’s website, followed by search and social media. According to what reported by Gitnux, 69% of those involved in B2B marketing have a content strategy. The 3 objectives most cited by those involved in B2B marketing in the last year are: brand awareness (86%), educate the audience (79%), build credibility (75%). 5 Content Marketing Ideas for B2B Companies Identifying what to share and what not is certainly not easy. An editorial plan that works is the result of an effective editorial strategy. Not all content is right for all businesses.

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Having made this necessary premise

Furthermore, consistency in publishing is a fundamental Canada WhatsApp Number List element for obtaining results. You have to get users used to your publications and above all make your contents recognizable, adhering to a homogeneous identity. So what are these ideas for? These are food for thought which as such must then be adapted to specific cases. Having made this necessary premise, let’s proceed with our suggestions for the contents of a B2B company. 1. The background to your work A new machine arrives, a new partnership, are you hiring new people? Tell it! Don’t just say you did it but talk about the entire process. 2. The history of your company How was it born? Who are the people who founded it? A company’s history is an asset or source of inspiration for your content 3. Your products or services Even those who work in purchasing offices spend time on social media and this also applies to the B2B market. What is the first thing each of us does before making an important purchase? It informs! Making materials available to potential client companies that describe a product or service in detail is the first step in intercepting their needs.

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