Making materials available

Week by week. Why invest in B 2B digital marketing ? According to the survey carried out by market research company FocusVision, B2B buyers (purchasers, product managers, business developers) read at least 13 pieces of online content before making a purchasing decision. According to the report, the B2B purchasing process takes an average of two to six weeks and involves 3-4 internal decision makers. The main source of content is the supplier’s website, followed by search and social media. According to what reported by Gitnux, 69% of those involved in B2B marketing have a content strategy.

A company’s history is an asset or source 

The 3 objectives most cited by those Belgium Telegram Data involved in B2B marketing in the last year are: brand awareness (86%), educate the audience (79%), build credibility (75%). 5 Content Marketing Ideas for B2B Companies Identifying what to share and what not is certainly not easy. An editorial plan that works is the result of an effective editorial strategy. Not all content is right for all businesses. Furthermore, consistency in publishing is a fundamental element for obtaining results. You have to get users used to your publications and above all make your contents recognizable, adhering to a homogeneous identity.

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Show manufacturing processes

So what are these ideas for? These are food for Brazil Telegram Number thought which as such must then be adapted to specific cases. Having made this necessary premise, let’s proceed with our suggestions for the contents of a B2B company. 1. The background to your work A new machine arrives, a new partnership, are you hiring new people? Tell it! Don’t just say you did it but talk about the entire process. 2. The history of your company How was it born? Who are the people who founded it?  3. Your products or services Even those who work in purchasing offices spend time on social media and this also applies to the B2B market. What is the first thing each of us does before making an important purchase? It informs! to potential client companies that describe a product or service in detail is the first step in intercepting their needs. 4. Bring those who follow you into your company The final goal must not be to generate many interactions but to generate quality interactions, which can one day be converted, especially in B2B., details and what makes your company different from competitors. 

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