The main point of an inbound marketing Landing page strategy is that you can attract the right and appropriate people. But, more than that, you have to be able to make these people want to consume your content to go through the conversion funnel and become your customers.
In order for this to happen, you need to persuade these people. There is no better way to do this than with the use of landing pages.
Discover how you can attract more subscribers with a landing page for digital newspapers. Not only will you learn more about them, but you will also be able to create a strategy that will positively impact the conversion rate of your funnel .
TABLE OF CONTENTS
Why are landing pages for digital newspapers essential?
One of the main objectives of a digital marketing strategy is to generate as many leads as possible. These are potential customers that your brand has and who have a great interest in acquiring your products or services. When these people indicate their interest, they will be providing you with some personal data .
By having this information, your business’s marketing and sales managers will begin to build a relationship with these users so that at some point they become your clients.
But why is a landing page for digital newspapers important here? As they belong to the digital world, the easiest way for a visitor to become a lead is through these specific pages, as they are responsible for offering all the relevant information about the service or product to be contracted.
In addition to informing the user, they ask for information through a form. In exchange for receiving some data, they will offer various materials such as a webinar or an e-book, which generates a lot of value for the user.
For this reason, it is an entry for people to become phone number list interested in the content that will be placed in the digital edition of the newspaper.
What are the main elements that your landing page for digital newspapers should have?
Now that you know how important it is, it is essential 14 web design trends in 2021: win over your users that you can create pages that can satisfy that conversion demand . To do this, there are some elements that it must have for it to be a success. They are the following:
1.- The offer
People are not just going to go to your website or bulk data blog to fill out forms with the personal information that is being requested of them. Therefore, you must keep in mind that the offer that this landing page has is going to generate great value for whoever visits it .
This way, any content they find on another blog will no longer be a good option for subscribers. Therefore, you must be clear about who your users are and what their needs are.
If you master this, you will create offers that will be so attractive to the visitor that they will fill out the form and be able to access them.
2.- The title
It is essential that you leave a clear message about what you are going to offer on your page. This way, people will be interested and will not feel cheated into converting on your site .
You need to come up with a title that is simple , eye-catching, understandable, and that justifies your offer. Digital newspapers are looking for accurate and timely information, so the title of your landing page should be the same.
You should also make clear what type of content people will find when filling out a form , whether it is a consultancy, an e-book or a newsletter, for example.
Sometimes people fill out a form with the belief that they will find a specific type of product, but at the end of the process they usually receive something else that they don’t like. Avoid this if you want to offer a good experience with your brand.
3.- CTA
Another important point to capture more subscribers on a landing page for digital newspapers is the call to action. This is the text or buttons that will invite people to take an action . They usually have phrases like:
- I want to receive the information.
- Download it now.
- Schedule your consultation.
- Access the full content.
This CTA has to be objective, clear and help the visitor understand the action they are performing. After all, the call to action is a promise.
4.- The description
Some people skip this step, but what they don’t know is that in practice it will depend more on you than anything else. However, if you want to place a description, it is very important that you convey a message about the objective of your offer , as well as the value it will generate for whoever converts.
But if you don’t want to use it, that’s fine. Just make it clear to the visitor what you’re offering. In this case, it’s essential that you leave a description of your digital newspaper, everything that is done there and the information that you share.
5.- Visual content
All the visual content , such as the title and description, will help your visitor understand what you are offering on that landing page.
The good thing is that they have some advantages, as they are more attractive than textual elements and are much clearer .
Consider that if they arrive at a landing page and a video automatically starts playing that talks about the material they are interested in, it will be easier for them to continue paying attention.
If your clip is easy to understand and educational, you will surely get more subscribers. Plus, visitors will save a lot of time reading long texts.
6.- A form
This is the part that will interest you the most. Forms are another important part that your landing page for digital newspapers should have. Especially, because they are going to be the “payment” that you will be receiving in exchange for giving that offer .
Therefore, you need to make it clear which fields people will need to fill out. You need to make things as easy as possible for those who are going through this process, so that it is as quick as possible. Of course, give them practical options for how they should be filled out.
How to promote a landing page for digital newspapers?
You may have an amazing digital newspaper landing page with fantastic content and great conversion potential. However, if you want to attract more subscribers, you’re going to need more than that.
Therefore, the dissemination of your content is going to be something fundamental . The more people visit this landing page, the greater your chances of attracting subscribers and generating leads will be. These are some dissemination channels where you will have more opportunities:
A.- Email Marketing
Imagine that while you are carrying out this strategy you have a blog that is working, which attracts people to the top of your funnel.
This is a great thing, as blogs are excellent email capture tools. This can be by subscribing to newsletters to receive more content, or so users can learn more about your company.
Therefore, you need to use these emails to promote your landing pages and, over time, segment these people based on their area of interest.