We know that adding in other channels Incorporate improves industry email list campaign performance–—and lapsed-purchase campaigns are no exception. Try combining email with SMS or push notifications to add a sense of urgency and proximity to your customers.

However, use these more immediate channels sparingly. A lapsed-purchaser is already not the most eager of customers, so blasting them with five SMSes rapid fire isn’t going to convince them.

Get the timing Incorporate right:

Using the purchase frequency analysis, you know when your customers begin to grow cold. Knowing the average time between purchases allows you to send the how to find pr channels if you run an sme: semrush solutions message at the right time, as opposed to relying on arbitrary timelines that mean nothing to your brand or customers.

Also allows you to proactively target

your customers and anticipate their needs before they become lapsed.

On another note, when one of your customers enters a lapsed-purchase campaign, make sure they’re not receiving other automations and promotional  america email campaigns. Inundating your lapsed customers isn’t the best way to bring them back.