Reputation in Email Marketing reflects the degree of trust that the target audience has in a company or sender. In this way, it is possible to categorize whether said email enters the inbox or, on the contrary, becomes junk mail or spam.
Building a good reputation as a company is vital if you want to develop an excellent relationship with your customers. The Sender Score is actually more related to mathematical calculation than to a user perception. In this guide you will be able to understand what this index means and how it influences the success of your strategies.
TABLE OF CONTENTS
Reputation parameters in Email Marketing
The trust or reputation of a company can be measured in several ways, but in Email Marketing it is done through certain specific data. Some what it is and how of the most important data to take into account to generate reputation with an email strategy are the following:
- IP: At this point, the IP address from which the emails are sent is measured and evaluated by counting the bounced emails and complaints. It is measured historically and not individually.
- The sender’s domain: Depending on the quality of the emails sent and authenticated, it can be measured in two different ways, by IP or by domain.
- Content: Here, the type of content contained in list of oman whatsapp phone numbers each email is evaluated . It also measures whether the sender is blocked once the email is opened.
What is Sender Score?
The Sender Score is an indicator that helps companies measure what is a trigger in email marketing? the reputation of their emails . There is a specific tool to measure it that works with a series of anonymous data from more than 55 million different email accounts.
In the tool in question, the sending IP is entered, and after korea businesses directory performing the calculation based on different factors, it will return a number between 0 and 100. The higher the rating, the higher the deliverability rate of an email.
On the other hand, a very low score indicates that reputation needs to be improved. But that doesn’t mean that everything you send will end up in the spam or junk folder.
Sender Score is a good way to measure reputation. It is constantly being fed back and is usually updated every three days. Many messaging services such as Yahoo , Google or Hotmail take into account many metrics to determine whether or not an email reaches the inbox of potential customers.
In other words, the Sender Score is going to measure the reputation of a company when it comes to sending email marketing campaigns, something that, if used correctly, can give the best results when it comes to obtaining a good opening rate.
How is Sender Score measured?
Sender Score is based primarily on important metrics that will determine whether an email sent by a company will reach the right place: a recipient’s inbox. To measure the results, this tool takes into account the following aspects:
- Submissions to Spam Traps.
- Spam Complaints.
- Number of emails sent to unknown users.
- Subscriber engagement.
- Whether or not they belong to black or white lists .
One advantage of using Sender Score is t
hat once the results have been determined, it will be easier to act to get the most out of your Email Marketing campaigns.
Generally speaking, the different scores obtained
will have one or another significance when it comes to acting accordingly. But in general terms, a result below 69 points indicates that more work needs to be done on email reputation.
This score indicates that the emails sent may not reach their destination and end up in a spam folder . A score higher than 69 points indicates good practices are being used. A score higher than 80 points is considered a very high score, which means the reputation is very good.
8 Ways to Improve Your Sender Reputation
There are many ways to improve the reputation of an
Email Marketing campaign, but the following factors are undoubtedly the most important to take into account. It should be remembered that
they will not guarantee you a 100 in the Sender Score, but they will help you improve this index.