The sales script should focus on a specific product or service. Clearly define the objective from the beginning to guide the salesperson in approaching the customer. The objective of the sales script should be set from the beginning, it can be: arranging an appointment, convincing the customer to try a free trial, making a sale…

In addition to demographic characteristics, the way salespeople interact with potential customers at each stage will be different in the customer consultation scenario.
If a salesperson starts introducing products to customers who have already used the product or service, it will reflect a lack of professionalism and disrespect for the customer. If a salesperson introduces product upgrade features to a new customer, the rate of interest in the product/service and purchase will be very low.
Therefore, it is necessary to have a customer classification platform before using the appropriate sales scenario. Even if a potential customer is transferred between different salespeople, the salesperson still knows the history of previous interactions. To easily track all potential customers in the sales process.

Introduction – Start the conversation

At the beginning of the closing script, the salesperson should provide his/her name and the company telegram number list name. This helps the potential customer have more information and immediately understand who they are talking to and what the purpose is. Then ask the customer for permission to exchange. For example:
New customer:
“Hello. I am A from company B. I saw that you left a message expressing interest in this product… Could you give me 5 minutes to consult?”
Old customer:
“Hello, I am A from company B. Thank you for using our product A. During the use, did in-person payment methods and forms you encounter any problems?”

Body – Exploiting customer needs and consulting

Salespeople cannot build relationships with buyers they know nothing about. Before introducing products and services to customers, employees need to exploit customer problems.
For example: When consulting on cosmetics:
“Can you tell me what type of skin you have (oily, dry, combination)?”
“Do you have problems with acne, melasma, freckles or sensitive skin?”
“Are you allergic to any substance or type of cosmetics?”
After understanding the needs, proceed to consult and prepare answers. Anticipate and prepare answers to questions that may arise during the consultation process. It is necessary to link the benefits of the business’s products and services with the pain and worries of customers.
For example: With cosmetic products, the script needs to prepare answers to questions about ingredients, effectiveness and how to use the product.

Conclusion – End with a call to action (CTA)

Every call must end with a call to action. Propose a clear next step for the customer to “close the deal”, the ideal call to action depends on the stage of the sales script. Depending on the purpose of the call, the conclusion can be a CTA, an apology mobile numbers or thank you, a reminder, a promise…
For example:
“You can visit the website to order at ABC website.”
“Would you like to schedule a call back?”
“Would you like to try the product/service?” “
Thank you for listening. If you have any questions, please do not hesitate to contact me again.”
In short, a sales script is a must for any business if it wants to successfully sell products and services. The value of a sales script does not stop at selling products and services, but also creates conditions for businesses to develop other aspects of their employees. Hopefully the above.