You want to use navigational intent to rank your website. If your company is called XYZ, you obviously want to rank #1 for XYZ when someone types it into a search engine.

Believe it or not, some businesses struggle with this, especially when they have a common name. Building quality links, practicing on-page SEO , generating content regularly, and being active on social media are all great ways to quickly get your new business branding on the market.

Informative intention

As a website owner, knowing and understanding buy telemarketing data the value of informational intent is very important. This includes “how-to” content, perhaps directions from one city to another, educational content, etc.

People want information. This is especially true when it comes to products and services. Consumers like to research potential purchases before buying. In fact, 87% of shoppers now start researching products online.

This means that informational intent is more thailand lists important than ever. Unfortunately, many people trying to make money online are overly sales-driven and don’t understand their audience’s intent.

How to use informative intent

So how can you use this type of search intent? it is impossible to answer the question Let’s say you’re into gaming and have built a successful audience as a streamer. You then decide to leverage this audience to build a website and make money through gaming affiliate programs .

However, you should feel free to add internal links in this content that go to product reviews or other types of content that contain affiliate links or other types of sales pages.