The problem may be that you are not your own How to convince boss, so you do not have the authority to implement this technique on your own. But if you know everything there is to know about marketing automation , you will be able to sell the idea to your boss. If you know the subject and know how to implement it, it will be easier to convince him.
Automating email sending can save you a lot of time that you can spend on other tasks that require it . It is no coincidence that many companies have made the decision to automate their processes. And you can prove all this, which is why you will need all the knowledge possible.
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How does email automation work?
The first thing you should explain to your boss is the function of automation, in this case in email marketing. It involves setting up campaigns so that they are sent automatically. But this happens every time a certain criterion is met.
The action performed by the user will trigger the sending of a sequence of emails or just one. This is also known as triggered email marketing. This is nothing more than the sending of direct messages that are executed automatically after making a transaction , such as a registration or purchase.
It is true that in traditional email you can schedule a campaign to be sent to a specific list of subscribers . But this is done in bulk, and despite the fact that there is segmentation, there is no possibility of scheduling an email to be activated when the user performs an action.
On the other hand, if you convince the america cell phone number list business owner that automating email sending is a good idea, subscribers will receive personalized content. And this is possible because it is associated with a criterion that must be met in order to automatically receive the email.
Benefits of automating email sending
If there is one thing that can make your boss accept your storytelling guide for startups: get the investment you need suggestion to automate email sending, it is if you tell him all the benefits that this strategy generates. Knowing the positive aspects of a strategy or method is a determining factor in decision making.
Therefore, below you will see several advantages that can bulk data be useful when presenting the proposal. So pay close attention and take notes so that you do not forget any:
1.- Maximum customization
People like to feel special and cared for, and personalizing emails gives them that feeling. The idea is that through automation you can generate appropriate content for each user and make sure they receive it at the right time.
It is important that before running the automation process you validate which stage of the customer life cycle each subscriber is in. Those in phase one are attracted to a product or service, those in phase two are tempted to complete the purchase, those in phase three have already made a first purchase, and finally, there are the loyal customers.
For an email to be truly personalized, you must know the stage each recipient is in. This is extremely important because you cannot send the same information to everyone. Imagine if an old subscriber received a welcome message; this will never happen if you automate.
Plus, you can take advantage of this to make personalization even more effective. How? Simple, you just have to send users a birthday greeting email , a gift or a special offer for their anniversary as a customer. Not only is it a surprise, but it also strengthens your brand identity.
2.- Timely delivery
Can you imagine subscribing to a newsletter and having to wait days to receive confirmation? This can be a negative factor and the user may lose interest and, in the worst case, unsubscribe when they receive a response. But you can avoid all this thanks to marketing automation tools .
One of the great benefits of email marketing automation is that emails always arrive at the right time. And this combined with personalization makes the perfect duo: they receive the content they need instantly. This eliminates problems of poor communication that can affect conversion.
This is one of the best examples of action-reaction. Once the subscriber executes the determined criteria, he or she immediately receives a response from the company or brand. All of this is necessary to generate engagement and drive the purchase decision, in other words, it influences consumer behavior.
3.- Time saving
Manual processes take a lot of time and sometimes there is a greater chance of making mistakes. However, by automating the sending of emails you get rid of this problem, you just need to have a good organization of the emails you are going to send.
Another recommendation for the strategy to be really effective is to keep the database updated. It will undoubtedly save you a lot of time, which you can invest in other tasks that require it. So sell your boss two solutions for speeding up shipments and optimizing other activities , he will surely like the idea.
4.- Greater effectiveness
As you already know, automation is capable of eliminating human error to a minimum. You just have to program and the system will take care of the rest of the work on its own . In this way, all the proposed objectives can be met more effectively.
Give your boss a simple example: email automation is like having a large team. But the reality is that only one person can take care of the programming and the rest will be done by the tool. Beyond offering him efficient work, you show him the possibility of saving costs.
5.- Decrease in resources
To go a little deeper into a part mentioned in the previous point, it is essential that you tell your boss that having fewer staff in charge of this task of sending emails will save costs . This is what is known as human resources.
They will require less staff and if you already have them and want to keep them, the best option is to move them to other areas where more work is needed. They can dedicate themselves to feeding and frequently updating the database to have more and more loyal subscribers.
6.- Build loyalty among subscribers
You may be wondering, what does email automation have to do with loyalty? It’s simple, people feel special when they receive a personalized and timely email . This is where promotional emails come in to reward loyalty and content of interest to users.
You can also use the technique of sending a reminder about a webinar they signed up for. The idea is to make the user feel that they are important to the brand, this is the best way to get subscribers engaged with the brand.
7.- Improved branding
What happens when you generate effective communication? First, you generate trust in the subscriber, and second, you get the brand to stay in their mind. It is about being consistent so that the user notices that whenever they need it, the company is there.
But to achieve this goal, it is necessary to go through all the previous steps, especially personalization and timely delivery. People are looking for companies that are more committed to their customers. This will allow you to be one step ahead of your competitors.
8.- Relevant content
Why is it said that automating the sending of emails offers relevant content? The answer is very easy, because you respond precisely to the action that the user performs. If they subscribe, they will receive a confirmation message; if they make a purchase, they will receive all the details of the transaction…
This falls into the category of transactional emails that are vital for every company. It is a way, to put it simply, to inform the user that everything has gone well, that you have received their subscription, order or query, for example.
This is the purpose of automation, to offer specifically what the user needs. To give them answers and solutions to any doubts or problems they may have. This is what the relevance of the content you send them is all about.