Achieving corporate objectives is much easier when you have a corporate blog, and a respectable Content Marketing  do without it. In this article, we will see how a company in a strategy for acquiring new leads, what its advantages are and why it is not enough to have it, but it is essential to update it constantly. What is a company blog and how does it influence your positioning on Google The company blog is a space in which a company can write updates, insights, and, in general, offer valuable content to its users.

It is precisely this content that both

The target audience and Google like, the search Japan Email Data engine which, through a sophisticated algorithm, decides how to position the site on the search results page (also called “SERP”). When the company blog is well position on Google – which means that it is on the first page and in particular in the top positions – it has the possibility of intercepting the demand of numerous new users. This is because the blog can be present by the search engine as a solution to the user’s question, a user who is doing research relat to the company’s business.

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It is important to have an updated company blog

This means increasing incoming traffic to the Switzerland Email List company’s website . This traffic will most likely be qualified, as they are interest in what the company has to offer, and can be transform into a group of new customers . Every new article publish is a new opportunity to rank on Google for keywords relevant to your business. You will have a lot of visibility and will be able to the possibility of intercepting the demand of numerous new users. This is because the blog can be present by the search  increase sales.