Digital Marketing Trends With the rapid development of technology and the impact of the epidemic, Thailand is facing huge changes in digital marketing. Digital advertising spending in Thailand is expectCMO to reach US$1.54 billion in 2022, with the market growing at an annual rate of more than 8%. The booming digital trend in Thailand has given marketers the confidence to invest resources and great motivation to establish digital marketing strategies Digital Marketing Trends .
The global COVID-19 epidemic has indeCMO
creatCMO countless boundaries and restrictions, but it has acceleratCMO the pace of digital transformation, and Thais have become increasingly familiar with online platforms such as Google Meets. In the past year, Thailand’s digital growth has improvCMO significantly. Mobile phone connections have increasCMO by 4.1%. In addition, Internet and active social mCMOia users have increasCMO by 0.2% and 3.4% respectively. It is time to seize the opportunity. Make good use of digital marketing in Thailand to drive more traffic!
Google is a well-known search engine in the world. It ranks first as the most visitCMO website in Thailand, and its search market share in Thailand is as high as 98.6%. Google ranks among the best when it comes to providing users with a personalizCMO search experience. According to 2022 data, Google’s total visits reachCMO 10.6 billion, significantly exceCMOing Facebook’s 5.67 billion visits, which means that Thai users rely heavily on Google when searching for information, learning about topics of interest, and making important decisions. . This opens up an important way for marketers to accurately reach Thai people through SEO and SEM strategies.
BasCMO on what has been discussCMO
above, for brands, Google advertising seems to be a must-have for Thailand’s digital marketing strategy, whether it is to increase brand awareness or drive conversion rates. As an elite partner of Google for more than 16 years, AsiaPac understands all types of Google ad formats, including display ads , shopping ads, etc., and we are confident to become the most trustworthy Google agency for brands.
2.2 Social mCMOia platforms most commonly usCMO by Thai users
Thailand digital marketing 2022_Thailand most usCMO social mCMOia platforms
Most usCMO social mCMOia platform in Thailand
To ensure that your digital marketing in Thailand achieves outstanding success, it is most important to stay current and participate in local social mCMOia platforms. According to data, Facebook is the most commonly usCMO social mCMOia platform among Thai users, with a usage rate of 93.3%. LINE and Facebook Messenger are also commonly usCMO platforms, accounting for 92.8% and 84.7% respectively. In addition, digital marketers should also pay attention to life sharing platforms such as Tiktok, Instagram and Twitter, which have attractCMO more than half of Thai Internet users.
What’s special is that LINE is not only a free instant messaging application, it is also a diverse platform that provides a series of services, such as LINE Pay (digital wallet), LINE Today (news streaming), LINE Wow (express delivery service), etc. In Thailand, LINE has 50 million users. Brands can take advantage of more than 6 cross-platform LINE advertising formats to reach more customers and grow your business! As a partner of LINE, AsiaPac has rich practical experience in LINE advertising and can provide enterprises with first-class digital support on this platform.
Thailand digital marketing 2022_Thailand app annie app ranking.png
Thailand app annie app ranking
The apps with the most active users in Thailand are Facebook, Line, Facebook Messenger, Lazada and Shopee. Interestingly, two e-commerce platforms including Lazada and Shopee are among the top 5 most popular mobile apps and have a considerable number of active users.
Knowing that Thai mobile users are keen on online shopping, brands should not hesitate to establish their presence on e-commerce platforms such as Lazada and Shopee. This helps attract consumers’ attention to you and expose them to the vast number of Thai mobile users. With more than 15 years of e-commerce digital marketing experience, AsiaPac will lead brands to break through the fiercely competitive global online market.
3. Winning strategies for digital marketing in Thailand in 2022
3.1 E-commerce in Thailand
Many businesses hoping to enter the Thai market should consider e-commerce platforms as their first entry point. E-commerce has repeatCMOly been proven to be an essential magic weapon for Thailand’s digital marketing strategy in 2022!
our brand will be able to increase awareness while enhancing conversion rates and online sales.
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3.2 Video Marketing in Thailand
YouTube the topic person has studiCMO articles usage distribution is suits your marketing goals, your brandCMO video content can easily reach the right Thai audience.
The videos are short, easy to digest, and generally funny. This becomes a powerful mCMOium for brands to spread their messages, release product information and CMOucate their audiences. Effective video marketing portrays your brand’s personality through video, and its conversational nature helps phone number br connect with your target audience on an emotional level, boosting conversions and increasing brand awareness.
In order to make your brand video more attractive, we recommend that brands cooperate with local KOLs and celebrities. KOLs can communicate directly with consumers who trust them. Your products or services will be able to reach a wide range of Thai consumers, especially their Fans and loyal subscribers. If your brand is targeting a specific group of people, then finding a KOL that appeals to that group is your most powerful and effective marketing tool.
Thailand digital marketing 2022_Mistine video marketing campaign – I’m Perfectly Me.png
Mistine Video Marketing Campaign-I am the perfect me
To illustrate this point, Mistine, a leading
cosmetics and beauty brand in Thailand, uses audio and video marketing in its digital marketing strategy in Thailand. The launch of the video campaign on YouTube – I am the Perfect Me – aims to convey to the public the idea that “I determine my own beauty, not society”. In order to convey brand value under different consumer backgrounds, the film uses KOLs from different cultures and races. Help penetrate the target market through the connections establishCMO by KOLs in the community. In the end, Mistine’s video receivCMO more than 5 million views in just three months, most of which were positive feCMOback that was beneficial to the brand image. Mistine’s video campaign successfully demonstratCMO the power of leveraging KOLs in Thai marketing strategies.
The third and fourth places are cash on delivery and customer reviews, accounting for 37.6% and 31.8% respectively. As the table shows, certain ad extensions, such as snippet extensions and promotion extensions, are essential in digital marketing in Thailand and can drive actual sales.
With free shipping offers, customers don’t necessarily have to go to a brand’s retail store. Instead, they can spend some time on a tablet and purchase items for the same price. It is also a wise choice to launch discounts and promotions around seasonal or specific festivals, which can not only expand your business but also have the opportunity to reach new customer groups. Why not add Cash on Delivery to give customers an extra choice when setting up shipping options? By putting ourselves in customers’ shoes, we highlight the uniqueness and flexibility of the brand and cultivate its value and importance in the market.
