Sales professionals face a similar choice. Rejection is an integral part of selling, and our natural tendency is to avoid it. This reluctance to reject is deeply rooted in our evolutionary history, where making the wrong choice in a fight-or-flight situation could have dire consequences. Ironically, you must face this fear of rejection because your ancestors made the right choices.

Overcoming Fear

It’s natural to develop habits that minimize the risk of rejection, but sales success requires doing the unfamiliar until it becomes the familiar. You may find that dealing with mid-level managers is less intimidating because they are easier to reach and more dataset friendly. However, they often lack the authority to make decisions.

Embrace Difficulty

In life, and especially in managing a sales pipeline, you will encounter tasks that you may find unpleasant. The key is to persist in doing these tasks until they become habits. Gradually the discomfort will diminish, and there will come a point where website traffic crisis the fear of rejection either disappears completely or becomes so weak that you don’t even notice it.

Secret of Success

Albert Gray’s words ring true: “Any decision you make today must be made again tomorrow, and the next day, and the next, and the next, and so on. If you continue this process of making it every morning and keeping it every day, eventually you will wake up one morning as a different person in a different world and wonder what has happened to you and usa lists the world you once lived in.”

Find Your Why

An effective way to stick to difficult habits is to understand your deepest motivation. Why did you choose a career in sales? It’s not just about the coveted commission—it’s a desire that’s inherent in everyone. Look for a deeper reason. Maybe you want to leave a lasting mark on the world or provide a better life for your children. Maybe you refuse to live with the regrets of “What if?” Maybe it’s a combination of these and more.