How To Build A Cyber Week Marketing Strategy!
by
Steve Hutt
5 minute read
how-to-build-a-cyber-week-marketing-strategy.
In This Article
Set Your Cyber Week Goals
Ramp Up Your Current Digital Marketing Efforts

Spruce Up Your Social Fes Decide on Sales

>>>>>>>>>>Get the Marketing Consultancy Help You Ne
It’s no longer enough for companies to have a Cyber whatsapp data Monday/Black Friday marketing strategy. The largest retail event of the year now extends for a full week, beginning the Friday after Thanksgiving. Cyber Monday online sales have climb from $7.9 billion in 2018 to $10.8 billion by 2020. Even more revealing are statistics showing that Cyber Week sales grew by 67% year-over-year in gross merchandise volume.&l.

While the bulk of eCommerce sales take place on Cyber Monday, a strong Cyber Week strategy helps you get your slice of the pie throughout the week, paving the way for a strong holiday sales

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son. The best Cyber Week and Black Friday marketing strategies should actually begin towards the start of Q4, to build brand recognition, grow your following, and make sure customers know to look for upcoming product releases, sales, and more.

Set Your Cyber Week Goals
The best Cyber Week and Black Friday marketing strategies begin by outlining specific, tangible, and measurabl

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als. What are your sales goals for the week? What products ne a boost in visibility for the upcoming holiday season? Where can you slash prices, and what products will be in hot demand? What are your loss leaders? Do you have enough inventory of the season’s hottest items?

Develop Your itorial Calendar for the Holiday Season

>Create an itorial calendar that outlines all the moving parts of your Cyber Week marketing strategy, including blog posts, third-party itorial campaigns, promote incentives for the acquisition of loyal newsletters, Cyber Week/Black Friday/Cyber Monday emails, and social mia. Laying it all out can help you see how your different assets will work together for consistent branding and strong impressions.

>>>>>>>>>Many eCommerce brands are already hinting at their Cyber Monday sales, which should include laptops, appliances, and plenty of smart home tech. If you agent email list haven’t come up with a plan, it’s not too late. You may decide to offer steep discounts the entire week to drive sales! Or you can keep people visiting your site regularly. Throughout the week by offering flash sales on different days of Cyber Week.