Does your company have a habit of repositioning content ? This strategy consists of repurposing certain materials in other formats to continue engaging and attracting new audiences.

When we say that content is king, it is precisely because of its versatility. With a keen eye and a lot of creativity, it is possible to reuse it in different channels and make it even more attractive and with even better quality.

Why is content repositioning necessary?

Quality content takes time to plan america phone number list develop. And knowing how to use it strategically for both the brand and the public can extend the useful life of the information, allowing it to take on different formats and performances.

Another reason for content repositioning is the daily rush to produce relevant materials. In order not to lose the team or consumers to the competition, this strategy means that communication channels are updated more frequently.

Content Repurposing and SEO

To make the most of Search Engine what are customer service channels? (SEO) actions and improve organic traffic indicators, repurposing content can be a very interesting path.

By reviewing the original optimized material, you can apply new keywords to break down the content and publish it on your blog and other channels in search of mentions and backlinks. These factors help Google recognize the brand’s authority and give it more value in search results.

Content marketing, a strategy that encompasses SEO, also benefits from content reuse in general. This is because this project uses a variety of communication channels to attract interesting audiences with purchasing potential through quality content.

READ MORE: What can an SEO specialist do for your business?

Tips on how to repurpose content

Good content can be adapted to sg number channels and attract audiences in creative ways. Here are some possibilities:

• Blog content in social media post;
• Blog content in infographic or e-book form;
• Blog content in email marketing or landing page;
• Social media post in blog-optimized content;
• Long video in shorter takes for reels and social media feeds;
• Webinars in reels and rich materials, such as ebooks.

READ ALSO: Content audit: do you know how to do it?