Christmas is getting closer and closer. Weeks before the holidays begin, brands have to prepare their Christmas campaigns to launch them with enough time to avoid last-minute problems. In order to reach consumers, offer them discounts, offers, vouchers and lots of fun, you will have to use creativity and gaming for your Christmas campaigns .
In addition, a good gaming strategy in the campaign will help increase sales and leave a positive memory in the minds of consumers, making the brand stand out above the rest at a time when we receive a million stimuli.
At Galanta we want to offer you a series of ideas to inspire you on how you could implement gaming in your Christmas campaigns , in a way that is fully adapted to your brand and with loyalty strategies enough time to organize it before starting this very special time.
The best gaming mechanics for the Christmas campaign
Combining creativity, ingenuity, entertainment and gifts is the key to success in designing promotional mechanisms that are capable of connecting with your target audience in a real way.
Every customer is unique: some prefer fun games without giving so much importance to winning, while others enjoy more competitive dynamics if they get rewards such as free products in exchange. Christmas is the most important time of the year for brands’ turnover and therefore, resorting to gamification marketing is one of the best strategies to attract customers and increase sales.
Our goal at Galanta is to create simple and dynamic games that appeal to all consumers. Christmas gaming combines entertainment, surprises and experiences that will be anchored in the subconscious of consumers.
Our recommendation is to draw inspiration from traditions such as Christmas decorations, Secret Santa, or family meals to design interactive activities, gaming actions, and simple game mechanics that align with your products and brand values.
Below, discover the best Christmas gaming ideas to boost your marketing campaigns and select the ones that best fit your brand image.
Christmas Scratch and Win
This game is a classic in gaming and has a huge reach. To make the dynamic even more attractive to the consumer, you can include guaranteed prizes, discounts or promotions and only in some b to c database cases increase the promotions and the value of the gifts. This motivates customers who want the biggest prize while encouraging the flow of sales because they always receive a smaller prize.
Personalized Advent Calendar
The Advent calendar is already part of our traditions and is one of the best-selling items during Christmas. Not only children love them, but adults too. You can take advantage of this opportunity to create your own personalized Advent calendar with prizes and offers in mind, just for your customers.
Christmas Movie Quiz
A plan that everyone likes is to watch a Christmas movie accompanied by book your list chocolate, a blanket and a rainy afternoon. Take advantage of the most famous Christmas movies to make a fun Christmas movie quiz, taking advantage of the fact that cinema is one of people’s favorite hobbies, which makes them connect with positive emotions and feelings of familiarity.
Another idea is to create a Christmas “Did you know?” game . General knowledge quizzes engage people because they entertain while teaching interesting facts.
