Allows you to check whether the concept of the image we want to develop is consistent with its actual reception, knowing how customers perceive the brand allows you to manage its reputation, the results of the research help to determine the brand’s position against the competition, identify its strengths and weaknesses. The information obtain from the image survey allows not only to assess the current situation, but also to improve the current strategy so that it goes in the right direction, which we expect. There are several methods that can be us to conduct brand image research. Polls, polls, online research are some of them. Typically, internet monitoring tools, in addition to catching mentions, also provide the opportunity to measure brand perception.
Thanks to the data present
While providing a number of key information. Brand image analysis What features are most useful for measuring brand image perception online? Number of mentions – one of the basic indicators that determines how often people talk about you database on the web. in the chart, you can check exactly what the intensity of discussions was in the select time period, when there was a sudden increase in the number of new results and what was the reason for this. Source – you will find out where the most mentions about the brand appear. Perhaps these are forums you haven’t visit before? The tone of the statement – indicates what emotions (negative, positive or neutral) Internet users’ statements about you are characteriz by.
How many people may
Reach in social mia – as I mention before, information on social mia spreads very quickly. Thanks to information about the number of reach, you will My Numbers List find out have been in contact with information publish about you. Reach beyond social mia – similarly to social mia reach, it presents data on how many people may have been in contact with mentions of your, blogs, articles, etc. Indicator and type of interaction – shows how the ratio of likes to comments or shares is distribut.
