Does your company know how to use social commerce techniques ? Using the different resources of social networks to boost sales in an online store has been a strategy increasingly adopted by brands that have already understood the potential of these channels.

Social selling involves using social media to sell products and services through the platforms’ shopping malls or purchase buttons in the post itself. This way, followers can make purchases directly from the post or from the ad displayed on the timeline.

Whether through static images, carousels or videos, the post appears to a segmented audience that can become an important customer.

Where does this idea of ​​combining social media and e-commerce come from?

We know that social media has been a part of Brazilians’ daily lives for a long time. The timeline is a true showcase, where people display the asia mobile number list varied events of the day and brands build relationships with their followers.

With the pandemic that led to social isolation in 2020, brands needed to migrate to the internet or reinforce their participation in it through the creation of virtual stores, as a way of not being forgotten by people.

During this period, both e-commerce and social networks gained strength and transforming products and services into posts for Facebook, Instagram and other platforms was only a matter of time.

But don’t think that social commerce has lost its relevance with the end of the pandemic. Quite the opposite. It has become another communication channel to attract people and sales, further sharpening the creativity of brands and the comfort of those who want to shop without having to leave home.

Advantages of social commerce:

• Possibility of building, reinforcing and brand recognition;
• Access to a segmented and engaged audience;
• Practicality at the time of purchase;
• Planning short, medium and long-term actions;
• Offering new consumer experiences to the public.

READ MORE: Paid traffic strategies for physical stores

How to use social commerce successfully?

With marketing planning, organization it has technological support good investment, it is possible to make social media a powerful showcase to attract interesting and interested audiences. Here are some tips for achieving success with social commerce:

Take care with the visual aspect of the images

Whether it’s food, clothing or any other sg number of product, every consumer is attracted first by the visual aspect. Create a good image of what your brand is selling in a way that arouses the desire to buy. Pay attention to the lighting, colors and elements that make up the setting. Everything needs to and keep the focus on the product or service.

Make quality videos

Video is a type of content that stands out on the web and is highly engaging, so your brand can use it to enhance the differences and quality of the product or service. Scenes of a pizza with melting cheese, the consistency of ice cream or the before. After of a processed product will help people better understand what is being sold and feel the desire to buy.