We can create an exceptional marketing plan, a well-developed and seductive construction that attracts the user to our product or service, that makes them fall into the nets of our brand. But all of that would be useless if at the time of purchase all that previous. Work is lost due to poor marketing strategies at the point of sale.
Once you have gotten the customer to the final step, to the point where the purchase is made. You have to be especially careful. Any small error, any element that the customer dislikes, can make them back out. Abandon the purchase and look for another alternative. To avoid this, we must know what the best marketing strategies are at the point of sale.
But let’s turn it around and be positive. Because if you manage to carry out an innovative and surprising strategy, you will be able to get your product – even if it wasn’t on the customer’s radar at first – into their shopping basket.
What is point-of-sale marketing?
This marketing strategy is especially focused on list of finland consumer email physical stores . How many times have you arrived at a store and been attracted by a product that you had not planned to buy? How many times have you simply noticed an item because of its location or presentation? This is one of the most effective formulas for this strategy.
In reality, these strategies seek to make the moment of purchase a different experience , capable of surprising, if possible. It is about turning an everyday event, such as going to a store, into a memorable moment, which satisfies the consumer’s senses.
Ultimately what we want is the
Same as always: to increase sales. If possible, to attract what is speed networking? a consumer who has never noticed us before. If we apply the best strategy in the store, it is possible that they will buy from us for the first time and become a regular customer. But, even if they do not buy our product, the consumer’s memory will remember who we are and will keep us in mind for future purchases.
Sometimes, the purchase of a product or service aleart news is purely based on impulse. In this case, point-of-sale marketing strategies usually play a very important role. But stimulating this impulsive sale is certainly not the only benefit of this effective strategy.