The Unexplored Gold Mines of Customer Data: Quizzes

A woman exploring customer data The Unexplored on a laptop.

Your customers are expert quiz-takers. From circling buy phone number list answers in teen magazines in their teens (“Does your crush like you back?”) to checking box after box on Buzzfeed quizzes as adults (“Which character are you from the Office?”), they have years’ worth of experience in telling their stories in 5-minute intervals. Marketers should listen to what consumers are so willing to share about themselves and use that information to treat their shoppers with a more personalized touch.

Quizzes are a quick and The Unexplored cost-effective

way to gain additional information about your shoppers. What’s also great is that people are psychologically drawn to quizzes because they serve as a means of self-exploration and introspection, as well as an opportunity to shape their personal narratives. Interestingly, quizzes are a source of comfort too because people find satisfaction in associating with a type. (Learn more here!)

A quiz with relevant content to

your brand is entertaining, even informative, for your why is mobile app development expensive? customers, and the data input is priceless for you. No matter what your industry is, you can easily create a quick quiz to solicit information from your customer base. If your industry is fashion retail, you could help your america email shoppers plan outfits by identifying their personal styles and selecting pieces they like. If you work in beauty and skincare, you could ask your customers about their skin type and concerns with the goal of recommending the right products or beauty regimen as the result of the quiz.

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