Improve your SEO with a Search engines rank highly to sites that respond appropriately to a topic or theme searched for by users. The main goal of a silo strategy in SEO is to address all the topics that revolve around a theme. Websites that have content focused on multiple topics complicate the task of indexing robots and impact rankings in SERPs.

Conducting siloing work on your website offers an opportunity to perfectly address one or more targeted themes. What is siloing? How can you implement it to improve your search engine ranking? The WiziShop e-commerce solution provides all its advice for creating a silo structure on your website.

The term: silo Improve your SEO with a meshing

Google’s mission is to “organize the world’s information and make it universally accessible and useful.” Google uses an algorithm to measure topic relevance to assign rankings. To rank for keywords in Google, Yahoo, and Bing, a site must provide information organized within a clear structure. On a website, it is crucial to address specific topics related to the targeted theme. This is where the concept of silo comes in.

Siloing is the process of identifying groupings of related information into separate sections of a website.

Much like chapters in a book, a silo represents a country email list group of thematic content or specific topics within your site.

Improve your SEO with a SEO Bruce Clay was inspired by this idea to create the concept of siloing. It’s a method for creating effective internal linking and a good website structure. The general idea is to create links between pages with the same theme. The targeted semantic universe gains power and trust. When indexing robots crawl the entire site, the theme is quickly analyzed and they notice that the subject is covered in depth.

To explain this concept I often use the example of candy jars

Figure 1

In the jar above, we see green candies, red candies, and yellow candies. They’re all mixed together. To the search engine, it’s just a “jar of candies.”

If we then separate each group of colored candies into different jars and ask you to look for the red candies, it’s much simpler! The search engine will be able to identify and define them: a jar of green candies, a jar of red candies, and a jar of yellow candies.

Figure 2

However, if I want to include all three jars of candy in one jar

I will need to efficiently group them together within one jar.

Figure 3

In conclusion, the first pot is a website that does cost of app development in the world not use the semantic silo technique with mixed topics (Figure 1). The three separate pots represent distinct sites, each dealing with a different topic (Figure 2). As for the last pot, it separates topics of the same theme within a single website: it is a silo structure (Figure 3).

The implementation of the silo mesh

Keyword Audit

Before you begin implementing your silo architecture, you must analyze the semantic universe of your industry and theme. This analysis is crucial for effectively defining relevant keywords and, more importantly, the degree of importance of each. You belgium numbers can then identify the primary, secondary, and long-tail queries.

To break down your semantic universe and the lexical field to target, you can list keywords by theme, priority, and type of need. You’ll learn more about your users’ needs, the queries and terms they search for, and discover the semantic shifts of your target audience.