Cost of app development in The blogs and media outlets you’ve found are your target audience. If your ideal customer exists, they’re bound to be reading one of them. So, let’s get those blogs and media outlets talking about you! To connect with these sources, you need to speak their language and provide engaging content. Are you targeting teenagers? Pregnant women? Health freaks? Check that your site’s content resonates with them. If not, improve it. For example, if you notice that there are a lot of yoga enthusiasts among those mentioning your competitors, you can attract them by posting Ayurvedic diet plans on your site.

Helpful tip : If you’re aware of your

competitors’ advertising campaigns or other promotional activities, you can easily check whether they’ve been successful by monitoring mentions over a given period. Determine if activity has increased by looking at the Mention Volume trend in the Statistics tab.

Choose the leading channels

Unfortunately, while it depends on the niche, you’ll phone number list never have enough time to browse every blog and media site you find. Focus on those that enjoy a high level of trust and be prepared to provide their readers with as much information about your brand as possible.

Tool to use : Brand Monitoring Tool

• To measure the trust level of a website/blog, rank them according to their Brand Monitoring (BM) score and first tackle those above 60. Of course, all sources above 22 should be considered reliable, but let’s focus on the biggest ones.

Next, let’s see which sources offer the highest quality mentions.

• Sort mentions by the presence of backlinks, since those leading directly to your site will bring you more traffic, while also favoring your domain’s position on search engines.

• Sorting mentions by title can help you find who might be putting your brand name right in the title of their post.

Here are some more useful things you can do:

• Group mentions using tags by topic or belgium numbers type (sponsored/non-sponsored, positive/negative, demographics, etc.) to plan the steps of your PR campaign.
• Mark the sources you want to target as a priority as favorites so you don’t lose them.
• Exclude irrelevant mentions by blocking domains that do not interest you (domains with a low BM score, audiences you will not be able to reach, potential scammers, etc.)

Now that you’ve found the perfect partners, offer them more than your rivals.

• Check if the target sources have something in common and provide information on that topic. For example, if healthy food is important to your audience, you can discuss the different organic food options.
• Mention the source you want to attract in cost of app development in the world your blog posts and share their content.
• Contact the source owner directly and describe the great things you can offer.

Helpful tip : Your competitors’ product and service offerings may differ from yours. Sorting mentions by keyword will help you nar row down the range and see only the ones that are relevant to you.