Are you struggling to get your content to rank? Have you had pages that were ranking before, but now they’re not? Is your traffic slowly and steadily declining until it’s gone?

 on search intent. Even if your content has great links and information, if it doesn’t tick all the boxes, your rankings can and will suffer. Your blog posts and website content must address user intent if you want to be successful.

That’s why search intent is so important in 2022 and will continue to be a ranking factor in the future.

Don’t panic. You can fix this problem. Today, we’re going to delve into user intent and how you can use this knowledge to improve your content, increase sales and traffic, and get your website back on track.

What is search intent?

Search intent is a term often used interchangeably telemarketing data with user intent. It refers to the purpose of a search a user enters into a search engine.

As Google’s AI has evolved over the years, it has gotten better at understanding this intent and then providing the best answers to your query in the form of search engine results pages, also known as SERPs.

Let’s look at an example. If someone searches thailand lists for “General Tso’s chicken ,” they probably want a recipe. If they wanted takeout, they would probably search for something like “Chinese food delivery near me . “

The 4 main types of search intent

The example we used above is a slightly simplified explanation, so let’s dive deeper into the types of search intent and how you can use them to categorize your content.

Navigation intent

Navigational intent is by far the easiest type of to create a channel through a computer search query to explain. It’s someone searching for a specific website or brand.

If someone types “Nike” into Google, the search engine knows to place Nike’s main website at the top of the SERPs. Someone wants to go directly to the source. Maybe they’re researching the latest sneaker releases. Maybe Nike has an impressive blog.