document or at least as links in notes on all-to-action buttons on Facebook can have a choice of text: “Go to the store,” “Get a price,” “Watch a video,” “Order,” Call,” etc.The URL of the Facebook page or group you are promoting through should be unique so that it can be easily found. It is better to make the address the same for all social networks, because:
it will be materials document odocument or at least as links in notes on a smartphone
– flyers, booklets, etc.;This will avoid controversial situations in the future (for example, the VC.RU publication experienced difficulties in obtaining the address “telegram.me/vcru”: it had already been taken by more agile users, and at that time VC.RU had the addresses “vk.com/vcru” and “facebook.com/smmrussia” in other social networks).
You can only change the unique URL of your page once.
6 Facebook Public Page Settings
On Facebook, public pages have subtle rules and cleverly hidden settings:
1. Changing the page URL.
At the stage of creating the @name of the page and choosing its address (2–50 Latin characters long), difficulties may already arise. According to the full version of the platform rules:
- The name can only consist of Latin letters (A–Z) job function email list periods (“.”) and numbers (0–9). No extensions like “.com”, “.net” and generally accepted terms.
- Dots and capital letters cannot be used to distinguish one name from another: for Facebook, alex.novikov.66, Alex.Novikov66, alexnovikov66 are all the same name.
- You may not be able to set a name right away document or at least as links in notes on a smartphone when you create a new page. Also, due to inactivity, the name may be deleted by the social network.
2. Assigning administrators and other role
This is done in “Settings” — “Page Roles”. The roles are as follows:
- Live broadcast company representative: he can broadcast from a mobile device.
- Analyst : views traffic statistics and page activity logs.
- The advertiser launches an advertisement.
- The moderator has all the powers of an advertiser plus the ability to ban users, write messages and comments on behalf of the page, and delete them.
- The administrator and editor have the most extensive set of capabilities: all the functions of a moderator, plus changing the page design, posting, and conducting broadcasts.
Only the administrator can assign roles. Therefore, this role can only be given to those you are 100% sure of, to reduce the risk of losing the page. Once the roles are assigned, the social network will again ask for the password from your personal account to identify you.
3. Linking a public page to an Instagram profile.
Go to “Settings”, then “Instagram”, enter your login and password for your account on this social network. When your Instagram profile is linked to your Facebook account, it will turn into a business profile and you will be able to fill in the basic information: email, contact phone number, and, if desired, geolocation. After linking, you will be able to moderate comments on Instagram directly from Facebook and promote yourself on Instagram using posts.
4. Setting up and disabling notifications about user actions on a business page (by email or SMS).
This option is located in the “Settings” menu item — “Notifications” tab.
5. Changi ng the page design template, adding and removing tabs.
This is done in “Settings” — “Edit page”.
6. Editing the description of a public page.
Find “…” under the page cover and select the launch you have to establish whether the product Edit” link there. Change the name, description, category, company address, phone number, email and website, and work schedule.
9 Rules for Running a Public Facebook Page
There are a lot of guides written about how to properly run a corporate page and promote on Facebook. Let’s highlight the most important rules:
Plan your posts in advance (e.g. three posts over the next week). This is wiser than posting everything at once in one day and then keeping quiet for a long time.
like, comment on the post, follow the link, order the product, write a personal message, etc. – this helps the company to advance on Facebook.
Your posts should be adapted to smartphones (especially if the posts are prepared using complex layouts with texts).
By conducting live broadcasts, you can talk
about new products, invite experts , broadcast an i uae cell number nteresting event, raffle off prizes or hold contests, and finally, answer accumulated questions. l e-mail newsletters before the online broadcast of the next party with celebrities.
Create a content plan – this will help you effectively and freely promote yourself on Facebook. Think about the topic and format of publications, collect all the necessary information, prepare photos and videos. All this can be put into a
