takes a lot of effort and time. You need to The best and most commercially profitable way to promote stores (especially large ones), sales of premium expensive goods and the B2B segment is on Facebook.

If you are unsure whether you should promote your

• Make sure that the target audience for your brand job function email list  and product is present on this platform (and in sufficient numbers).
• Research your competitors who are already promoting here.

• Run a test campaign and see how your audience responds.

3 ways to promote on Facebook

Companies can promote themselves on Facebook for free, just like on VKontakte, using:

• groups;
• public profile;
• personal account (it’s convenient to sell and consult clients from it).

The difference in the visibility of posts for users: in VK, all publications are included in the general news feed, but to read the group’s posts on Facebook, you have to go into it (or stumble upon a notification about a new publication).

In terms of analytics, VKontakte is also more convenient: it allows you to view visitor statistics even for personal accounts with more than a hundred subscribers, while on Facebook this option is not available for personal pages, and groups have it, but in a limited form.

Promote with the help of a personal page

Compared to other social networks, Facebook has seen a minimal influx of commercial firms that have registered a bunch of personal accounts for promotion. In principle, these accounts still exist, but businessmen have already become convinced that such tactics do not work.

However, a personal page can serve commercial purposes. The main thing is to realize that:

• People choose other living people A launch is one of the most important strive to be friends with them, buy goods from them. Therefore, you should not replace the photo on the avatar with the company logo, and the last name with the type of activity. It is not very pleasant to add a travel agency as a friend, for example. And it does not help the formation of the brand image.
• Pushy salespeople and advertising irritate everyone . Want to successfully promote yourself through Facebook? Don’t try to “foist” goods on your friends by any means necessary. It’s much better to help them solve their problems – for example, choose a bouquet and cake for mom for her birthday (and for Mother’s Day, by the way!) and make sure the bouquet lasts a long time.

• The result will not be immediate! If you add friends in batches, your account may simply be blocked. Be prepared for a long journey: gaining the trust of a consumer who does not know you takes time

Promote with the help of a thematic community (group)

Even without detailed statistics, a Facebook grou uae cell number p helps to promote for free. For example, by forming a loyal community around a trademark, periodic unobtrusive posting of advertising messages (native and explicit).

It is obvious that the group “Knitting

with needles (but not crochet!)” was created by an online store of knitting yarn, and “Let’s go to Bali together” was created by a travel agency. In the B2B segment, this principle works great, because people there are in dire need of a platform for exchanging opinions on professional topics. Therefore, for example, the email newsletter service Intelligent emails successfully runs the group “Email marketing in Russia”.

Breathing life into a Facebook group

encourage the activity of participants, initiate discussions, clean the community from spam, insults and flooding. The result will pay off: you will get a loyal community that lives its own life for a long time and becomes a place for the