Compared to previous decades, in recent years, a large part of our daily lives has taken place online. Almost all of us surf the web searching, learning country wise email marketing llst Internet marketing  buying, having fun, and sharing things.

This clearly includes businesses. More and more companies are investing in their online presence, leaving traditional marketing methods behind. The idea that internet marketing  cannot bear fruit is misguided and wrong.

For small businesses, traditional marketing is inherently difficult and comes with many obstacles such as high costs, lack of a buying audience, and communication with potential customers. On the contrary, internet marketing breaks down the above barriers and offers much more to businesses.

It is cheaper and more affordable.

Some say that advertising online is free. This is a myth. Of course, it is much cheaper compared to conventional marketing. Basically, one needs to invest time, creativity and combinations of techniques. The higher the goals one sets, the more time one needs to dedicate, have a strategy and the right people to execute it.

Promotion and visibility in search engines – natural results ( SEO )

Internet marketing is not just about building a  by following these 3 steps: website and that’s it. You also need to acquire the desired audience that will visit it. By investing in SEO, you increase the chances of more people visiting your website.

People who searched in search engines and found the website. Therefore, the better the website’s ranking in search engines, the greater the chances of getting a lot of traffic.

Website development in Thessaloniki by WEBONE, come with us

Expansion to mobile and tablets

With the evolution of mobile phones and the availability of increasingly larger internet packages from telephone companies, more people are using their mobile phones or tablets to surf, at any time of the day, wherever they are.

This fact gives companies the edge to expand and target their advertisements to more and more devices, increasing the purchasing audience and dv leads  leading them to the ultimate goal of every business, the purchase of products.

This of course requires a mobile-friendly webs ite.  See also : Is it time to make your site mobile and tablet-friendly – ​​responsive design