What problem can I solve?

These are can I solve roasters.

What are roasters?

Roasteries are small businesses, yes.

These small, independent roasters.

I don’t mean the big ones like Tchibo, Jacobs and so on.

But I mean small, independent roasters.

In every city you will find two, three, maybe even more small roasters who roast their coffee beans in small batches.

They are very special.

They have can I solve their own style

They get the beans from a specific place.

They know the supplier, maybe even know the farmer.

They are such little specialists.

But they have the job function email database disadvantage that they have too few customers .

And now we come to step number 3.

(Worth reading: 17 Content Marketing Techniques That Will Work in 2024 )

Step number 3, after I have considered the industry and the target group.

So the players with money.

The question is:

What problem can I solve for this target group?

That is the big question.

What problem?

Yes, and I always make a list like that.

What kind of problems do they have and how can I solve them?

For example, a roastery.

Sure, they need beans, they need good and fast delivery conditions and so on.

But these are all things that I cannot and do not want to solve.

Yes, I am not a bean supplier.

But who am I?

Yes, I create content.

Yes, I sell my knowledge.

That means I look:

What problem can be solved with knowledge?

And that brings us to the topic of customers.

Yes, there is a part that you can solve with knowledge.

One part is of course material and location and so on.

I can’t help can I solve them there

But I can use my knowledge to help them get more customers.

That’s why I would develop such a program for them.

So all of my marketing knowledge that I have would be tailored specifically to roasters.

I would call it:

“Roast your social selling: does your company use this strategy? competition”

or “Market”.

Let’s say “Market” is shorter.

“Roast your market”

is also a be numbers funny play on words.

(Reading tip: Creative Writing )

So grill your competition, so to speak.

And then I would do online marketing for roasters.

For small, independent specialty roasters who then want to have more customers.

Maybe you also want to reach major customers, B2B customers.

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