My “I’ll buy it later” shopping Gary Halbert cart probably already contains items worth a million euros.

In yours too?

Gary C. Halbert
The copywriter who wrote the “world’s most profitable newsletter”
copywriter Gary Halbert

“Sell people what they want to buy!”

“And Gary, how much do you earn?”

“Um, I think around $20,000.”

Whenever Gary talked to strangers, the question about money would come up at some point.

As soon as he answered the question, they smiled and said something like:

“Well, that’s not so bad. I think for a 30-year-old, $20,000 a year is a lot of money.”

“Oh no, you misunderstood. My income is $20,000 per day!”

What can you learn Gary Halbert from him?

It’s a simple principle:

We usually only buy what we want – rarely what we need.

Most of the time we save and scrimp on the things we need so that we can afford the things we want and that we enjoy.

The only thing the German really needs is toilet paper.

He buys everything else because he wants it.

You can and should use the same principle if you want your product to get on the bestseller list.

How does this work exactly?

Present people with phone number list a fantasy:

Show them a better life or an easier everyday life if they own your product.

Short:

Sell ​​them the fantasy they want – and then give them what they need.

Never the other way around.

Do you want to improve your copywriting and learn more of Gary Halbert’s great techniques and secrets? Then read his book:

The Boron Letters *
The Boron Letters – Pure Gold for Copywriters

You can love him or hate Gary Halbert him for that

But let’s leave the moral cudgel in the corner for now.

And learn from someone who could practically conjure money out of thin air.

# Reading tip: Earn it has technological support money by writing – 10 lucrative ways

4) Joseph Sugarman
– The US spy who became a “gadget” copywriter
copywriter Joseph Sugarman
~Joseph Sugarman (1939 – 2022)

“All elements in an betting email list advertisement serve primarily to do one thing only: to get the customer to read the first sentence.”
Joseph Sugarman was a living legend.

Fun Fact:

Gary Halbert made his money primarily by selling info products (books, seminars, newsletters) about how to make money.