Wine is best enjoy with friends, and Image via wine influencers are the closest thing brands have to recreating that relationship in the digital landscape.
Many demographics can be hard to reach with traditional advertising. But by partnering with wine creators on social mia, brands can leverage the authentic connection and trust these influencers have with their audience to amplify their reach and get products in front of people who otherwise might not ever hear of them.
How have influencers affect Image via
Social mia creators play a massive role in driving industry trends and customer decisions. This influence is especially valuable in the wine industry, where a single mention of a brand or bottle can skyrocket sales in the snap of a finger.
Take, for example, chef-turn-rapper Action Bronson’s endorsement of a bottle of Cornelissen’s Susucaru in the 2016 Viceland television show “F*ck, That’s Delicious.” SevenFiftyDaily report that after Bronson review the wine, 24,000 people search for Susucaru on Wine Searcher the month the show air. The beverage had just 1,300 searches in the year prior.
Influencers can also help brands reach demographics historically exclud from wine advertisements. During the offseason, NBA superstar LeBron James is known to post about his love affair with wine and even draft “wine all-star teams.” While his taste might be a bit rich compar with the average consumer, James still gets the wine conversation start with his 100 million-plus Instagram followers, and set a trend for other NBA stars to do the same.
The best-performing content for wine influencers
With nearly 200 different types of wine and more than 10,000 overseas data different labels, selecting the right bottle can be an overwhelming experience.
Wine types at a glance table
Many wine influencers find success breaking the complex industry down into fun, accessible photo or short-form video content that can help the average consumer make an inform decision.
Wine content on social mia often features tasty bottles paid traffic management for e-commerce: how to do it? with an affordable price tag, or a digestible guide to which wines pair best with different foods. Some betting email list creators also offer tasting tips for those who want to take their wine experience to the next level.
