Use chatbots and other advertising Insider Intelligence predicts trends to engage your audience

Forty percent of internet users say they actually prefer engaging with chatbots rather than live agents. But it takes sophisticated software to create a seamless experience for web visitors. Don’t just look at your chatbots as a way to provide reactive customer service. To drive revenue, consider implementing AI martech and conversational marketing to allow chatbots to recommend products, provide smart upsells and even give customers the chance to purchase directly from the bot.

that chatbot marketing could become a $142 billion industry by 2024. That would be a tremendous 4,971% increase from 2019, so this is definitely one of the advertising trends you’ll want to stay on top of.

Optimize for voice search

Although many people would rather chat with a bot than with a live agent, consumers are still gravitating toward voice search when it comes to finding specific items or services online, creating shopping lists and searching for answers to questions.

Make sure your website is optimized for voice search and your content integrates with your shopping platform to make it easy for consumers to make a purchase through their smart speaker or virtual home assistant, like Alexa or Google Home, when they find what they want.

Experiment with SMS

ecommerce in 2022 will continue to shift away from web browsers to SMS and shopping apps. According to the Business Insider Trends for ’21 and Beyond report, mobile commerce, or m-commerce, accounted for 65% of global eCommerce sales in 2020. As people browse on their smartphones or use apps for shopping, brands can take the opportunity to reach out via SMS.

Text messages hold an immediacy and urgency that can capture a customer’s attention immediately. SMS conversions increased by 102% in 2020, according to one study. Conversational messages can help reduce cart abandonment, build brand loyalty email data and increase your ROI when you have limited-time offers and special deals.

Find alternatives to third party cookies

Apple’s iOS 14 update created headaches for advertisers, who can no longer use third-party cookies to track iPhone and iPad users across the web and apps without how to reply to a client’s email: tips and examples explicit permission. Experts expect a significant number of users to opt out of monitoring, which agent email list  means advertisers must find new ways to predict what consumers want, where they’re shopping and how best to reach them.